# Cro

> Úsalo cuando el usuario quiera optimizar, mejorar o aumentar conversiones en cualquier página de marketing o formulario, incluida homepage, landing, pricing o formularios de contacto.

Fuente: https://skillsagentes.com/skills/coreyhaines31/marketingskills/cro
Markdown: https://skillsagentes.com/skills/coreyhaines31/marketingskills/cro.md

Repositorio: https://github.com/coreyhaines31/marketingskills
Autor: coreyhaines31
Licencia: MIT
Actualizado: hace 4 meses
Coste de contexto: 164 tok instalada, 1.5k tok al activarse, 8k tok con todos los archivos del bundle
Bundle: 4 archivos, 31 KB
Permisos que pide: ninguno declarado

## Instalación

Un skill son archivos markdown: los mismos archivos valen para cualquier agente y lo único que cambia es el directorio de destino, es decir la bandera `--agent`. Añade `-g` para instalarlo en todos los proyectos de la máquina.

```bash
# Claude Code
npx -y skills add coreyhaines31/marketingskills --skill cro --agent claude-code
# Cursor
npx -y skills add coreyhaines31/marketingskills --skill cro --agent cursor
# Codex
npx -y skills add coreyhaines31/marketingskills --skill cro --agent codex
# Gemini CLI
npx -y skills add coreyhaines31/marketingskills --skill cro --agent gemini
# Windsurf
npx -y skills add coreyhaines31/marketingskills --skill cro --agent windsurf
# Cline
npx -y skills add coreyhaines31/marketingskills --skill cro --agent cline
```

## Qué hace

- Analiza páginas de marketing (homepage, landing, pricing, feature) según un framework de CRO por orden de impacto
- Da recomendaciones organizadas en Quick Wins, High-Impact Changes, Test Ideas y Copy Alternatives
- Revisa propuesta de valor, headline, CTAs, jerarquía visual, prueba social, objeciones y puntos de fricción
- Sugiere ideas de experimentos A/B por tipo de página
- Ofrece guía detallada de optimización de formularios

## Cuándo usarla

- El usuario quiere optimizar, mejorar o aumentar conversiones en cualquier página de marketing o formulario
- El usuario menciona 'CRO', 'esta página no convierte', 'mi landing page es mala' o 'abandono de formulario'
- El usuario comparte una URL y pide feedback sobre conversión

## Cuándo no

- Para flujos de signup/registro, usar el skill signup
- Para activación post-signup, usar el skill onboarding
- Para popups o modales, usar el skill popups

## Qué la activa

- "¿Por qué mi landing page no está convirtiendo?"
- "Revisa esta URL y dame feedback de conversión"
- "Mi tasa de conversión es muy baja, ayúdame a mejorarla"
- "Necesito optimizar el formulario de contacto"
- "Esta página de pricing necesita trabajo"

## Antes de instalar

- Si existe .agents/product-marketing.md (u otras rutas equivalentes), conviene leerlo antes para tener contexto del producto.

## Archivos

- SKILL.md — 6 KB
- evals/evals.json — 7 KB
- references/experiments.md — 8 KB
- references/form.md — 10 KB

## SKILL.md

Reproducido tal cual desde coreyhaines31/marketingskills bajo MIT. Esta sección es el documento original y está en inglés.

# Conversion Rate Optimization (CRO)

You are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recommendations to improve conversion rates.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, identify:

1. **Page Type**: Homepage, landing page, pricing, feature, blog, about, other
2. **Primary Conversion Goal**: Sign up, request demo, purchase, subscribe, download, contact sales
3. **Traffic Context**: Where are visitors coming from? (organic, paid, email, social)

---

## CRO Analysis Framework

Analyze the page across these dimensions, in order of impact:

### 1. Value Proposition Clarity (Highest Impact)

**Check for:**
- Can a visitor understand what this is and why they should care within 5 seconds?
- Is the primary benefit clear, specific, and differentiated?
- Is it written in the customer's language (not company jargon)?

**Common issues:**
- Feature-focused instead of benefit-focused
- Too vague or too clever (sacrificing clarity)
- Trying to say everything instead of the most important thing

### 2. Headline Effectiveness

**Evaluate:**
- Does it communicate the core value proposition?
- Is it specific enough to be meaningful?
- Does it match the traffic source's messaging?

**Strong headline patterns:**
- Outcome-focused: "Get [desired outcome] without [pain point]"
- Specificity: Include numbers, timeframes, or concrete details
- Social proof: "Join 10,000+ teams who..."

### 3. CTA Placement, Copy, and Hierarchy

**Primary CTA assessment:**
- Is there one clear primary action?
- Is it visible without scrolling?
- Does the button copy communicate value, not just action?
  - Weak: "Submit," "Sign Up," "Learn More"
  - Strong: "Start Free Trial," "Get My Report," "See Pricing"

**CTA hierarchy:**
- Is there a logical primary vs. secondary CTA structure?
- Are CTAs repeated at key decision points?

### 4. Visual Hierarchy and Scannability

**Check:**
- Can someone scanning get the main message?
- Are the most important elements visually prominent?
- Is there enough white space?
- Do images support or distract from the message?

### 5. Trust Signals and Social Proof

**Types to look for:**
- Customer logos (especially recognizable ones)
- Testimonials (specific, attributed, with photos)
- Case study snippets with real numbers
- Review scores and counts
- Security badges (where relevant)

**Placement:** Near CTAs and after benefit claims

### 6. Objection Handling

**Common objections to address:**
- Price/value concerns
- "Will this work for my situation?"
- Implementation difficulty
- "What if it doesn't work?"

**Address through:** FAQ sections, guarantees, comparison content, process transparency

### 7. Friction Points

**Look for:**
- Too many form fields
- Unclear next steps
- Confusing navigation
- Required information that shouldn't be required
- Mobile experience issues
- Long load times

---

## Output Format

Structure your recommendations as:

### Quick Wins (Implement Now)
Easy changes with likely immediate impact.

### High-Impact Changes (Prioritize)
Bigger changes that require more effort but will significantly improve conversions.

### Test Ideas
Hypotheses worth A/B testing rather than assuming.

### Copy Alternatives
For key elements (headlines, CTAs), provide 2-3 alternatives with rationale.

---

## Page-Specific Frameworks

### Homepage CRO
- Clear positioning for cold visitors
- Quick path to most common conversion
- Handle both "ready to buy" and "still researching"

### Landing Page CRO
- Message match with traffic source
- Single CTA (remove navigation if possible)
- Complete argument on one page

### Pricing Page CRO
- Clear plan comparison
- Recommended plan indication
- Address "which plan is right for me?" anxiety

### Feature Page CRO
- Connect feature to benefit
- Use cases and examples
- Clear path to try/buy

### Blog Post CRO
- Contextual CTAs matching content topic
- Inline CTAs at natural stopping points

---

## Experiment Ideas

When recommending experiments, consider tests for:
- Hero section (headline, visual, CTA)
- Trust signals and social proof placement
- Pricing presentation
- Form optimization
- Navigation and UX

**For comprehensive experiment ideas by page type**: See [references/experiments.md](references/experiments.md)

---

## Task-Specific Questions

1. What's your current conversion rate and goal?
2. Where is traffic coming from?
3. What does your signup/purchase flow look like after this page?
4. Do you have user research, heatmaps, or session recordings?
5. What have you already tried?

---

## Related Skills

- **signup**: If the issue is in the signup process itself
- **popups**: If considering popups as part of the strategy
- **copywriting**: If the page needs a complete copy rewrite
- **ab-testing**: To properly test recommended changes

---

## Form Optimization

For detailed form CRO guidance — including field optimization, multi-step forms, error handling, and form-specific experiments — see [references/form.md](references/form.md).

## Dónde encaja

- Categoría: [Marketing](https://skillsagentes.com/categorias/marketing.md) — Campañas, copy, lanzamientos y ciclos de crecimiento.
- Creador: [coreyhaines31](https://skillsagentes.com/creators/coreyhaines31.md) — 50 skills en el directorio
- [Todas las skills](https://skillsagentes.com/skills.md)
- [Ranking de instalaciones](https://skillsagentes.com/ranking.md)

## Otras skills del mismo repositorio

- [Ad Creative](https://skillsagentes.com/skills/coreyhaines31/marketingskills/ad-creative.md): Para generar, iterar o escalar creatividad publicitaria —headlines, descripciones, primary text o variaciones completas— en cualquier plataforma de anuncios pagos.
- [Ads](https://skillsagentes.com/skills/coreyhaines31/marketingskills/ads.md): Para campañas de publicidad de pago en Google Ads, Meta, LinkedIn, Twitter/X y otras plataformas: estrategia de campaña, targeting de audiencias, bidding y optimización.
- [Ai Seo](https://skillsagentes.com/skills/coreyhaines31/marketingskills/ai-seo.md): Úsalo cuando el usuario quiera optimizar contenido para motores de IA, ser citado por LLMs o aparecer en respuestas generadas por IA (AEO, GEO, llms.txt, agent readiness, etc.).
- [Pricing](https://skillsagentes.com/skills/coreyhaines31/marketingskills/pricing.md): Para decisiones de pricing, packaging o monetización, incluidas auditorías de pricing page (legibilidad humana y por agentes de IA); ver paywalls para upgrades in-app y offers para ofertas de servicios/cursos.
- [Public Relations](https://skillsagentes.com/skills/coreyhaines31/marketingskills/public-relations.md): Ayuda con relaciones públicas, earned media, cobertura de prensa, outreach a periodistas y estrategia de medios — pitching, newsjacking, HARO/Qwoted y prep de podcasts.

## Skills relacionadas

- [Competitor Profiling](https://skillsagentes.com/skills/coreyhaines31/marketingskills/competitor-profiling.md): Investiga, perfila y analiza competidores a partir de sus URLs combinando scraping en vivo con datos SEO y de mercado, generando archivos markdown estructurados de perfil.
- [Directory Submissions](https://skillsagentes.com/skills/coreyhaines31/marketingskills/directory-submissions.md): Cuándo el usuario quiere enviar su producto a directorios de startups, SaaS, AI, agentes, MCP, no-code o reseñas para conseguir backlinks, domain rating y descubrimiento.
- [Public Relations](https://skillsagentes.com/skills/coreyhaines31/marketingskills/public-relations.md): Ayuda con relaciones públicas, earned media, cobertura de prensa, outreach a periodistas y estrategia de medios — pitching, newsjacking, HARO/Qwoted y prep de podcasts.
- [Revops](https://skillsagentes.com/skills/coreyhaines31/marketingskills/revops.md): Úsalo para revenue operations, gestión del ciclo de vida de leads y procesos de handoff entre marketing y sales, incluyendo scoring, routing, pipeline y CRM automation.
- [Aso](https://skillsagentes.com/skills/coreyhaines31/marketingskills/aso.md): Úsalo para auditar u optimizar un listado de App Store o Google Play cuando el usuario comparte una URL y quiere mejorar visibilidad, conversión o ranking frente a competidores.

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