# Emails

> Úsalo cuando quieras crear u optimizar una secuencia de emails, drip campaign, flujo automatizado o programa de emails de lifecycle.

Fuente: https://skillsagentes.com/skills/coreyhaines31/marketingskills/emails
Markdown: https://skillsagentes.com/skills/coreyhaines31/marketingskills/emails.md

Repositorio: https://github.com/coreyhaines31/marketingskills
Autor: coreyhaines31
Licencia: MIT
Actualizado: hace 4 meses
Coste de contexto: 142 tok instalada, 2.1k tok al activarse, 8.9k tok con todos los archivos del bundle
Bundle: 5 archivos, 35 KB
Permisos que pide: ninguno declarado

## Instalación

Un skill son archivos markdown: los mismos archivos valen para cualquier agente y lo único que cambia es el directorio de destino, es decir la bandera `--agent`. Añade `-g` para instalarlo en todos los proyectos de la máquina.

```bash
# Claude Code
npx -y skills add coreyhaines31/marketingskills --skill emails --agent claude-code
# Cursor
npx -y skills add coreyhaines31/marketingskills --skill emails --agent cursor
# Codex
npx -y skills add coreyhaines31/marketingskills --skill emails --agent codex
# Gemini CLI
npx -y skills add coreyhaines31/marketingskills --skill emails --agent gemini
# Windsurf
npx -y skills add coreyhaines31/marketingskills --skill emails --agent windsurf
# Cline
npx -y skills add coreyhaines31/marketingskills --skill emails --agent cline
```

## Qué hace

- Diseña secuencias de emails completas: bienvenida, nurture, reengagement, onboarding, con estructura de cada correo
- Define tipo de secuencia, duración y timing entre envíos según el caso
- Da guía de líneas de asunto, preview text, estructura de copy, tono y CTAs
- Genera el output con overview de la secuencia, cada email detallado y plan de métricas

## Cuándo usarla

- El usuario quiere crear u optimizar una secuencia de emails, drip campaign o flujo automatizado
- Se mencionan términos como 'email sequence', 'welcome series', 'nurture sequence', 're-engagement emails' o 'email cadence'
- Se necesita definir qué emails enviar en un flujo multi-email automatizado

## Cuándo no

- Para emails de cold outreach (usar cold-email)
- Para onboarding dentro de la app (usar onboarding)

## Qué la activa

- "Ayúdame a crear una secuencia de bienvenida para nuevos usuarios"
- "Necesito una drip campaign de nurture para leads que descargaron mi lead magnet"
- "Diseña una secuencia de re-engagement para usuarios inactivos hace 30 días"
- "¿Qué emails debería enviar en mi onboarding por correo?"

## Antes de instalar

- Si existe .agents/product-marketing.md (o equivalentes), conviene leerlo antes para no repetir preguntas de contexto.

## Archivos

- SKILL.md — 8 KB
- evals/evals.json — 7 KB
- references/copy-guidelines.md — 2 KB
- references/email-types.md — 14 KB
- references/sequence-templates.md — 4 KB

## SKILL.md

Reproducido tal cual desde coreyhaines31/marketingskills bajo MIT. Esta sección es el documento original y está en inglés.

# Email Sequence Design

You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before creating a sequence, understand:

1. **Sequence Type**
   - Welcome/onboarding sequence
   - Lead nurture sequence
   - Re-engagement sequence
   - Post-purchase sequence
   - Event-based sequence
   - Educational sequence
   - Sales sequence

2. **Audience Context**
   - Who are they?
   - What triggered them into this sequence?
   - What do they already know/believe?
   - What's their current relationship with you?

3. **Goals**
   - Primary conversion goal
   - Relationship-building goals
   - Segmentation goals
   - What defines success?

---

## Core Principles

### 1. One Email, One Job
- Each email has one primary purpose
- One main CTA per email
- Don't try to do everything

### 2. Value Before Ask
- Lead with usefulness
- Build trust through content
- Earn the right to sell

### 3. Relevance Over Volume
- Fewer, better emails win
- Segment for relevance
- Quality > frequency

### 4. Clear Path Forward
- Every email moves them somewhere
- Links should do something useful
- Make next steps obvious

---

## Email Sequence Strategy

### Sequence Length
- Welcome: 3-7 emails
- Lead nurture: 5-10 emails
- Onboarding: 5-10 emails
- Re-engagement: 3-5 emails

Depends on:
- Sales cycle length
- Product complexity
- Relationship stage

### Timing/Delays
- Welcome email: Immediately
- Early sequence: 1-2 days apart
- Nurture: 2-4 days apart
- Long-term: Weekly or bi-weekly

Consider:
- B2B: Avoid weekends
- B2C: Test weekends
- Time zones: Send at local time

### Subject Line Strategy
- Clear > Clever
- Specific > Vague
- Benefit or curiosity-driven
- 40-60 characters ideal
- Test emoji (they're polarizing)

**Patterns that work:**
- Question: "Still struggling with X?"
- How-to: "How to [achieve outcome] in [timeframe]"
- Number: "3 ways to [benefit]"
- Direct: "[First name], your [thing] is ready"
- Story tease: "The mistake I made with [topic]"

### Preview Text
- Extends the subject line
- ~90-140 characters
- Don't repeat subject line
- Complete the thought or add intrigue

---

## Sequence Types Overview

### Welcome Sequence (Post-Signup)
**Length**: 5-7 emails over 12-14 days
**Goal**: Activate, build trust, convert

Key emails:
1. Welcome + deliver promised value (immediate)
2. Quick win (day 1-2)
3. Story/Why (day 3-4)
4. Social proof (day 5-6)
5. Overcome objection (day 7-8)
6. Core feature highlight (day 9-11)
7. Conversion (day 12-14)

### Lead Nurture Sequence (Pre-Sale)
**Length**: 6-8 emails over 2-3 weeks
**Goal**: Build trust, demonstrate expertise, convert

Key emails:
1. Deliver lead magnet + intro (immediate)
2. Expand on topic (day 2-3)
3. Problem deep-dive (day 4-5)
4. Solution framework (day 6-8)
5. Case study (day 9-11)
6. Differentiation (day 12-14)
7. Objection handler (day 15-18)
8. Direct offer (day 19-21)

### Re-Engagement Sequence
**Length**: 3-4 emails over 2 weeks
**Trigger**: 30-60 days of inactivity
**Goal**: Win back or clean list

Key emails:
1. Check-in (genuine concern)
2. Value reminder (what's new)
3. Incentive (special offer)
4. Last chance (stay or unsubscribe)

### Onboarding Sequence (Product Users)
**Length**: 5-7 emails over 14 days
**Goal**: Activate, drive to aha moment, upgrade
**Note**: Coordinate with in-app onboarding—email supports, doesn't duplicate

Key emails:
1. Welcome + first step (immediate)
2. Getting started help (day 1)
3. Feature highlight (day 2-3)
4. Success story (day 4-5)
5. Check-in (day 7)
6. Advanced tip (day 10-12)
7. Upgrade/expand (day 14+)

**For detailed templates**: See [references/sequence-templates.md](references/sequence-templates.md)

---

## Email Types by Category

### Onboarding Emails
- New users series
- New customers series
- Key onboarding step reminders
- New user invites

### Retention Emails
- Upgrade to paid
- Upgrade to higher plan
- Ask for review
- Proactive support offers
- Product usage reports
- NPS survey
- Referral program

### Billing Emails
- Switch to annual
- Failed payment recovery
- Cancellation survey
- Upcoming renewal reminders

### Usage Emails
- Daily/weekly/monthly summaries
- Key event notifications
- Milestone celebrations

### Win-Back Emails
- Expired trials
- Cancelled customers

### Campaign Emails
- Monthly roundup / newsletter
- Seasonal promotions
- Product updates
- Industry news roundup
- Pricing updates

**For detailed email type reference**: See [references/email-types.md](references/email-types.md)

---

## Email Copy Guidelines

### Structure
1. **Hook**: First line grabs attention
2. **Context**: Why this matters to them
3. **Value**: The useful content
4. **CTA**: What to do next
5. **Sign-off**: Human, warm close

### Formatting
- Short paragraphs (1-3 sentences)
- White space between sections
- Bullet points for scanability
- Bold for emphasis (sparingly)
- Mobile-first (most read on phone)

### Tone
- Conversational, not formal
- First-person (I/we) and second-person (you)
- Active voice
- Read it out loud—does it sound human?

### Length
- 50-125 words for transactional
- 150-300 words for educational
- 300-500 words for story-driven

### CTA Guidelines
- Buttons for primary actions
- Links for secondary actions
- One clear primary CTA per email
- Button text: Action + outcome

**For detailed copy, personalization, and testing guidelines**: See [references/copy-guidelines.md](references/copy-guidelines.md)

---

## Output Format

### Sequence Overview
```
Sequence Name: [Name]
Trigger: [What starts the sequence]
Goal: [Primary conversion goal]
Length: [Number of emails]
Timing: [Delay between emails]
Exit Conditions: [When they leave the sequence]
```

### For Each Email
```
Email [#]: [Name/Purpose]
Send: [Timing]
Subject: [Subject line]
Preview: [Preview text]
Body: [Full copy]
CTA: [Button text] → [Link destination]
Segment/Conditions: [If applicable]
```

### Metrics Plan
What to measure and benchmarks

---

## Task-Specific Questions

1. What triggers entry to this sequence?
2. What's the primary goal/conversion action?
3. What do they already know about you?
4. What other emails are they receiving?
5. What's your current email performance?

---

## Tool Integrations

For implementation, see the [tools registry](../../tools/REGISTRY.md). Key email tools:

| Tool | Best For | MCP | Guide |
|------|----------|:---:|-------|
| **Customer.io** | Behavior-based automation | - | [customer-io.md](../../tools/integrations/customer-io.md) |
| **Mailchimp** | SMB email marketing | ✓ | [mailchimp.md](../../tools/integrations/mailchimp.md) |
| **Nitrosend** | AI-native email (sequences via prompts) | ✓ | [nitrosend.md](../../tools/integrations/nitrosend.md) |
| **Resend** | Developer-friendly transactional | ✓ | [resend.md](../../tools/integrations/resend.md) |
| **SendGrid** | Transactional email at scale | - | [sendgrid.md](../../tools/integrations/sendgrid.md) |
| **Kit** | Creator/newsletter focused | - | [kit.md](../../tools/integrations/kit.md) |

---

## Related Skills

- **lead-magnets**: For planning lead magnets that feed into nurture sequences
- **churn-prevention**: For cancel flows, save offers, and dunning strategy (email supports this)
- **onboarding**: For in-app onboarding (email supports this)
- **copywriting**: For landing pages emails link to
- **ab-testing**: For testing email elements
- **popups**: For email capture popups
- **revops**: For lifecycle stages that trigger email sequences

## Dónde encaja

- Categoría: [Marketing](https://skillsagentes.com/categorias/marketing.md) — Campañas, copy, lanzamientos y ciclos de crecimiento.
- Creador: [coreyhaines31](https://skillsagentes.com/creators/coreyhaines31.md) — 50 skills en el directorio
- [Todas las skills](https://skillsagentes.com/skills.md)
- [Ranking de instalaciones](https://skillsagentes.com/ranking.md)

## Otras skills del mismo repositorio

- [Ad Creative](https://skillsagentes.com/skills/coreyhaines31/marketingskills/ad-creative.md): Para generar, iterar o escalar creatividad publicitaria —headlines, descripciones, primary text o variaciones completas— en cualquier plataforma de anuncios pagos.
- [Ads](https://skillsagentes.com/skills/coreyhaines31/marketingskills/ads.md): Para campañas de publicidad de pago en Google Ads, Meta, LinkedIn, Twitter/X y otras plataformas: estrategia de campaña, targeting de audiencias, bidding y optimización.
- [Ai Seo](https://skillsagentes.com/skills/coreyhaines31/marketingskills/ai-seo.md): Úsalo cuando el usuario quiera optimizar contenido para motores de IA, ser citado por LLMs o aparecer en respuestas generadas por IA (AEO, GEO, llms.txt, agent readiness, etc.).
- [Pricing](https://skillsagentes.com/skills/coreyhaines31/marketingskills/pricing.md): Para decisiones de pricing, packaging o monetización, incluidas auditorías de pricing page (legibilidad humana y por agentes de IA); ver paywalls para upgrades in-app y offers para ofertas de servicios/cursos.
- [Public Relations](https://skillsagentes.com/skills/coreyhaines31/marketingskills/public-relations.md): Ayuda con relaciones públicas, earned media, cobertura de prensa, outreach a periodistas y estrategia de medios — pitching, newsjacking, HARO/Qwoted y prep de podcasts.

---

Skills Agentes · [Índice de páginas en markdown](https://skillsagentes.com/sitemap.md) · [Inicio](https://skillsagentes.com/index.md)