# Marketing Ideas

> When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).

Source: https://skillsagentes.com/skills/coreyhaines31/marketingskills/marketing-ideas
Repository: https://github.com/coreyhaines31/marketingskills
Author: coreyhaines31
License: MIT
Updated: hace 2 meses
Context cost: 140 tok installed, 1.3k tok once triggered, 6.6k tok with every bundled file
Bundle: 3 files, 26 KB
Permissions requested: none declared

## Install

```bash
npx -y skills add coreyhaines31/marketingskills --skill marketing-ideas --agent claude-code
```

## What it does

- Ofrece un catálogo de 139 ideas de marketing organizadas por categoría, etapa, presupuesto y caso de uso
- Pregunta por producto, audiencia y etapa para sugerir 3-5 ideas relevantes
- Da detalles de implementación, resultado esperado y recursos necesarios para cada idea sugerida
- Lee automáticamente el contexto de .agents/product-marketing.md si existe antes de preguntar

## Use it when

- El usuario pide ideas de marketing, crecimiento, estrategias o tácticas para un SaaS
- El usuario está atascado y busca inspiración sobre cómo crecer o qué más probar
- El usuario pregunta 'qué marketing debería hacer' o 'no sé cómo promocionar esto'

## Don't bother when

- Para ejecución específica de un canal (ads, social, emails, etc.), usar la skill correspondiente
- Cuando el usuario quiere un plan de marketing completo en vez de ideas sueltas, usar marketing-plan

## What triggers it

- "Dame ideas de marketing para mi SaaS"
- "No sé cómo promocionar mi producto, ¿qué puedo probar?"
- "Necesito estrategias de crecimiento con poco presupuesto"
- "¿Qué tácticas de marketing me recomiendas para esta etapa?"

## Files

- SKILL.md — 5 KB
- evals/evals.json — 6 KB
- references/ideas-by-category.md — 15 KB

## SKILL.md

Reproduced verbatim from coreyhaines31/marketingskills under MIT. This section is the upstream document and is in English.

# Marketing Ideas for SaaS

You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.

## How to Use This Skill

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

When asked for marketing ideas:
1. Ask about their product, audience, and current stage if not clear
2. Suggest 3-5 most relevant ideas based on their context
3. Provide details on implementation for chosen ideas
4. Consider their resources (time, budget, team size)

---

## Ideas by Category (Quick Reference)

| Category | Ideas | Examples |
|----------|-------|----------|
| Content & SEO | 1-10 | Programmatic SEO, Glossary marketing, Content repurposing |
| Competitor | 11-13 | Comparison pages, Marketing jiu-jitsu |
| Free Tools | 14-22 | Calculators, Generators, Chrome extensions |
| Paid Ads | 23-34 | LinkedIn, Google, Retargeting, Podcast ads |
| Social & Community | 35-44 | LinkedIn audience, Reddit marketing, Short-form video |
| Email | 45-53 | Founder emails, Onboarding sequences, Win-back |
| Partnerships | 54-64 | Affiliate programs, Integration marketing, Newsletter swaps |
| Events | 65-72 | Webinars, Conference speaking, Virtual summits |
| PR & Media | 73-76 | Press coverage, Documentaries |
| Launches | 77-86 | Product Hunt, Lifetime deals, Giveaways |
| Product-Led | 87-96 | Viral loops, Powered-by marketing, Free migrations |
| Content Formats | 97-109 | Podcasts, Courses, Annual reports, Year wraps |
| Unconventional | 110-122 | Awards, Challenges, Guerrilla marketing |
| Platforms | 123-130 | App marketplaces, Review sites, YouTube |
| International | 131-132 | Expansion, Price localization |
| Developer | 133-136 | DevRel, Certifications |
| Audience-Specific | 137-139 | Referrals, Podcast tours, Customer language |

**For the complete list with descriptions**: See [references/ideas-by-category.md](references/ideas-by-category.md)

---

## Implementation Tips

### By Stage

**Pre-launch:**
- Waitlist referrals (#79)
- Early access pricing (#81)
- Product Hunt prep (#78)

**Early stage:**
- Content & SEO (#1-10)
- Community (#35)
- Founder-led sales (#47)

**Growth stage:**
- Paid acquisition (#23-34)
- Partnerships (#54-64)
- Events (#65-72)

**Scale:**
- Brand campaigns
- International (#131-132)
- Media acquisitions (#73)

### By Budget

**Free:**
- Content & SEO
- Community building
- Social media
- Comment marketing

**Low budget:**
- Targeted ads
- Sponsorships
- Free tools

**Medium budget:**
- Events
- Partnerships
- PR

**High budget:**
- Acquisitions
- Conferences
- Brand campaigns

### By Timeline

**Quick wins:**
- Ads, email, social posts

**Medium-term:**
- Content, SEO, community

**Long-term:**
- Brand, thought leadership, platform effects

---

## Top Ideas by Use Case

### Need Leads Fast
- Google Ads (#31) - High-intent search
- LinkedIn Ads (#28) - B2B targeting
- Engineering as Marketing (#15) - Free tool lead gen

### Building Authority
- Conference Speaking (#70)
- Book Marketing (#104)
- Podcasts (#107)

### Low Budget Growth
- Easy Keyword Ranking (#1)
- Reddit Marketing (#38)
- Comment Marketing (#44)

### Product-Led Growth
- Viral Loops (#93)
- Powered By Marketing (#87)
- In-App Upsells (#91)

### Enterprise Sales
- Investor Marketing (#133)
- Expert Networks (#57)
- Conference Sponsorship (#72)

---

## Output Format

When recommending ideas, provide for each:

- **Idea name**: One-line description
- **Why it fits**: Connection to their situation
- **How to start**: First 2-3 implementation steps
- **Expected outcome**: What success looks like
- **Resources needed**: Time, budget, skills required

---

## Task-Specific Questions

1. What's your current stage and main growth goal?
2. What's your marketing budget and team size?
3. What have you already tried that worked or didn't?
4. What competitor tactics do you admire?

---

## Related Skills

- **marketing-plan**: When the user wants a comprehensive plan instead of standalone ideas. Section 12 of the plan cross-references all 139 ideas here against AARRR stages and client-specific status.
- **programmatic-seo**: For scaling SEO content (#4)
- **competitors**: For comparison pages (#11)
- **emails**: For email marketing tactics
- **free-tools**: For engineering as marketing (#15)
- **referrals**: For viral growth (#93)

---

Skills Agentes — https://skillsagentes.com/skills/coreyhaines31/marketingskills/marketing-ideas