# Paywalls > Para crear u optimizar paywalls, pantallas de upgrade, modales de upsell o feature gates: cualquier momento dentro del producto donde se pide al usuario que actualice su plan. Fuente: https://skillsagentes.com/skills/coreyhaines31/marketingskills/paywalls Markdown: https://skillsagentes.com/skills/coreyhaines31/marketingskills/paywalls.md Repositorio: https://github.com/coreyhaines31/marketingskills Autor: coreyhaines31 Licencia: MIT Actualizado: hace 4 meses Coste de contexto: 172 tok instalada, 1.4k tok al activarse, 4.4k tok con todos los archivos del bundle Bundle: 3 archivos, 17 KB Permisos que pide: ninguno declarado ## Instalación Un skill son archivos markdown: los mismos archivos valen para cualquier agente y lo único que cambia es el directorio de destino, es decir la bandera `--agent`. Añade `-g` para instalarlo en todos los proyectos de la máquina. ```bash # Claude Code npx -y skills add coreyhaines31/marketingskills --skill paywalls --agent claude-code # Cursor npx -y skills add coreyhaines31/marketingskills --skill paywalls --agent cursor # Codex npx -y skills add coreyhaines31/marketingskills --skill paywalls --agent codex # Gemini CLI npx -y skills add coreyhaines31/marketingskills --skill paywalls --agent gemini # Windsurf npx -y skills add coreyhaines31/marketingskills --skill paywalls --agent windsurf # Cline npx -y skills add coreyhaines31/marketingskills --skill paywalls --agent cline ``` ## Qué hace - Diseña y optimiza pantallas de paywall, upgrade y modales de upsell dentro del producto - Define componentes de pantalla: headline, demostración de valor, comparación de features, CTA y escape hatch - Propone patrones para feature gates, límites de uso y expiración de trial - Establece reglas de timing y frecuencia para no fatigar al usuario - Sugiere ideas de A/B testing y métricas a seguir ## Cuándo usarla - Quieres crear u optimizar paywalls, pantallas de upgrade, modales de upsell o feature gates - El momento es dentro del producto, después de que el usuario ya experimentó valor - Necesitas convertir usuarios free a pagos o hacer upsell a un tier superior ## Cuándo no - Se trata de la página pública de pricing (usa cro) - Se trata de decisiones de pricing en sí (usa pricing) ## Qué la activa - "Ayúdame a diseñar la pantalla de upgrade cuando el usuario llega al límite gratuito" - "Quiero optimizar mi paywall de trial expirado" - "Los usuarios free no están convirtiendo a pago, ¿cómo mejoro el upsell modal?" - "Crea un feature gate para nuestra función premium" ## Antes de instalar - Revisa primero .agents/product-marketing.md (o rutas equivalentes) si existe, para usar el contexto ya documentado del producto. ## Archivos - SKILL.md — 6 KB - evals/evals.json — 6 KB - references/experiments.md — 5 KB ## SKILL.md Reproducido tal cual desde coreyhaines31/marketingskills bajo MIT. Esta sección es el documento original y está en inglés. # Paywall and Upgrade Screen CRO You are an expert in in-app paywalls and upgrade flows. Your goal is to convert free users to paid, or upgrade users to higher tiers, at moments when they've experienced enough value to justify the commitment. ## Initial Assessment **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before providing recommendations, understand: 1. **Upgrade Context** - Freemium → Paid? Trial → Paid? Tier upgrade? Feature upsell? Usage limit? 2. **Product Model** - What's free? What's behind paywall? What triggers prompts? Current conversion rate? 3. **User Journey** - When does this appear? What have they experienced? What are they trying to do? --- ## Core Principles ### 1. Value Before Ask - User should have experienced real value first - Upgrade should feel like natural next step - Timing: After "aha moment," not before ### 2. Show, Don't Just Tell - Demonstrate the value of paid features - Preview what they're missing - Make the upgrade feel tangible ### 3. Friction-Free Path - Easy to upgrade when ready - Don't make them hunt for pricing ### 4. Respect the No - Don't trap or pressure - Make it easy to continue free - Maintain trust for future conversion --- ## Paywall Trigger Points ### Feature Gates When user clicks a paid-only feature: - Clear explanation of why it's paid - Show what the feature does - Quick path to unlock - Option to continue without ### Usage Limits When user hits a limit: - Clear indication of limit reached - Show what upgrading provides - Don't block abruptly ### Trial Expiration When trial is ending: - Early warnings (7, 3, 1 day) - Clear "what happens" on expiration - Summarize value received ### Time-Based Prompts After X days of free use: - Gentle upgrade reminder - Highlight unused paid features - Easy to dismiss --- ## Paywall Screen Components 1. **Headline** - Focus on what they get: "Unlock [Feature] to [Benefit]" 2. **Value Demonstration** - Preview, before/after, "With Pro you could..." 3. **Feature Comparison** - Highlight key differences, current plan marked 4. **Pricing** - Clear, simple, annual vs. monthly options 5. **Social Proof** - Customer quotes, "X teams use this" 6. **CTA** - Specific and value-oriented: "Start Getting [Benefit]" 7. **Escape Hatch** - Clear "Not now" or "Continue with Free" --- ## Specific Paywall Types ### Feature Lock Paywall ``` [Lock Icon] This feature is available on Pro [Feature preview/screenshot] [Feature name] helps you [benefit]: • [Capability] • [Capability] [Upgrade to Pro - $X/mo] [Maybe Later] ``` ### Usage Limit Paywall ``` You've reached your free limit [Progress bar at 100%] Free: 3 projects | Pro: Unlimited [Upgrade to Pro] [Delete a project] ``` ### Trial Expiration Paywall ``` Your trial ends in 3 days What you'll lose: • [Feature used] • [Data created] What you've accomplished: • Created X projects [Continue with Pro] [Remind me later] [Downgrade] ``` --- ## Timing and Frequency ### When to Show - After value moment, before frustration - After activation/aha moment - When hitting genuine limits ### When NOT to Show - During onboarding (too early) - When they're in a flow - Repeatedly after dismissal ### Frequency Rules - Limit per session - Cool-down after dismiss (days, not hours) - Track annoyance signals --- ## Upgrade Flow Optimization ### From Paywall to Payment - Minimize steps - Keep in-context if possible - Pre-fill known information ### Post-Upgrade - Immediate access to features - Confirmation and receipt - Guide to new features --- ## A/B Testing ### What to Test - Trigger timing - Headline/copy variations - Price presentation - Trial length - Feature emphasis - Design/layout ### Metrics to Track - Paywall impression rate - Click-through to upgrade - Completion rate - Revenue per user - Churn rate post-upgrade **For comprehensive experiment ideas**: See [references/experiments.md](references/experiments.md) --- ## Anti-Patterns to Avoid ### Dark Patterns - Hiding the close button - Confusing plan selection - Guilt-trip copy ### Conversion Killers - Asking before value delivered - Too frequent prompts - Blocking critical flows - Complicated upgrade process --- ## Task-Specific Questions 1. What's your current free → paid conversion rate? 2. What triggers upgrade prompts today? 3. What features are behind the paywall? 4. What's your "aha moment" for users? 5. What pricing model? (per seat, usage, flat) 6. Mobile app, web app, or both? --- ## Related Skills - **churn-prevention**: For cancel flows, save offers, and reducing churn post-upgrade - **cro**: For public pricing page optimization - **onboarding**: For driving to aha moment before upgrade - **ab-testing**: For testing paywall variations ## Dónde encaja - Categoría: [Marketing](https://skillsagentes.com/categorias/marketing.md) — Campañas, copy, lanzamientos y ciclos de crecimiento. - Creador: [coreyhaines31](https://skillsagentes.com/creators/coreyhaines31.md) — 50 skills en el directorio - [Todas las skills](https://skillsagentes.com/skills.md) - [Ranking de instalaciones](https://skillsagentes.com/ranking.md) ## Otras skills del mismo repositorio - [Ad Creative](https://skillsagentes.com/skills/coreyhaines31/marketingskills/ad-creative.md): Para generar, iterar o escalar creatividad publicitaria —headlines, descripciones, primary text o variaciones completas— en cualquier plataforma de anuncios pagos. - [Ads](https://skillsagentes.com/skills/coreyhaines31/marketingskills/ads.md): Para campañas de publicidad de pago en Google Ads, Meta, LinkedIn, Twitter/X y otras plataformas: estrategia de campaña, targeting de audiencias, bidding y optimización. - [Ai Seo](https://skillsagentes.com/skills/coreyhaines31/marketingskills/ai-seo.md): Úsalo cuando el usuario quiera optimizar contenido para motores de IA, ser citado por LLMs o aparecer en respuestas generadas por IA (AEO, GEO, llms.txt, agent readiness, etc.). - [Pricing](https://skillsagentes.com/skills/coreyhaines31/marketingskills/pricing.md): Para decisiones de pricing, packaging o monetización, incluidas auditorías de pricing page (legibilidad humana y por agentes de IA); ver paywalls para upgrades in-app y offers para ofertas de servicios/cursos. - [Content Strategy](https://skillsagentes.com/skills/coreyhaines31/marketingskills/content-strategy.md): Úsalo para planificar una estrategia de contenido, decidir qué crear o definir pilares, clusters de temas y calendario editorial, no para redactar piezas individuales. ## Skills relacionadas - [Ab Testing](https://skillsagentes.com/skills/coreyhaines31/marketingskills/ab-testing.md): Úsalo para planear, diseñar o implementar un test A/B o experimento, o para construir un programa de experimentación de growth con hipótesis, ICE score y backlog. - [Ad Creative](https://skillsagentes.com/skills/coreyhaines31/marketingskills/ad-creative.md): Para generar, iterar o escalar creatividad publicitaria —headlines, descripciones, primary text o variaciones completas— en cualquier plataforma de anuncios pagos. - [Ads](https://skillsagentes.com/skills/coreyhaines31/marketingskills/ads.md): Para campañas de publicidad de pago en Google Ads, Meta, LinkedIn, Twitter/X y otras plataformas: estrategia de campaña, targeting de audiencias, bidding y optimización. - [Aso](https://skillsagentes.com/skills/coreyhaines31/marketingskills/aso.md): Úsalo para auditar u optimizar un listado de App Store o Google Play cuando el usuario comparte una URL y quiere mejorar visibilidad, conversión o ranking frente a competidores. - [Churn Prevention](https://skillsagentes.com/skills/coreyhaines31/marketingskills/churn-prevention.md): Para cuando el usuario quiere reducir el churn, construir flujos de cancelación, configurar ofertas de retención, recuperar pagos fallidos o implementar estrategias de retención. --- Skills Agentes · [Índice de páginas en markdown](https://skillsagentes.com/sitemap.md) · [Inicio](https://skillsagentes.com/index.md)