# Landing Es

> Escribe copy de landing en español que suene escrito en español, no traducido: tú/usted/vos, CTAs que convierten, vocabulario de España vs Latinoamérica, formatos de precio/fecha/teléfono y páginas legales obligatorias.este es

Fuente: https://skillsagentes.com/skills/kraayenjon/claude-pagekit/landing-es
Markdown: https://skillsagentes.com/skills/kraayenjon/claude-pagekit/landing-es.md

Repositorio: https://github.com/kraayenjon/claude-pagekit
Autor: kraayenjon
Licencia: NOASSERTION
Actualizado: hace 13 horas
Coste de contexto: 136 tok instalada, 3.1k tok al activarse, 3.1k tok con todos los archivos del bundle
Bundle: 1 archivo, 12 KB
Permisos que pide: ninguno declarado

## Instalación

Un skill son archivos markdown: los mismos archivos valen para cualquier agente y lo único que cambia es el directorio de destino, es decir la bandera `--agent`. Añade `-g` para instalarlo en todos los proyectos de la máquina.

```bash
# Claude Code
npx -y skills add kraayenjon/claude-pagekit --skill landing-es --agent claude-code
# Cursor
npx -y skills add kraayenjon/claude-pagekit --skill landing-es --agent cursor
# Codex
npx -y skills add kraayenjon/claude-pagekit --skill landing-es --agent codex
# Gemini CLI
npx -y skills add kraayenjon/claude-pagekit --skill landing-es --agent gemini
# Windsurf
npx -y skills add kraayenjon/claude-pagekit --skill landing-es --agent windsurf
# Cline
npx -y skills add kraayenjon/claude-pagekit --skill landing-es --agent cline
```

## Qué hace

- Aplica reglas de tú/usted/vos, CTAs, vocabulario regional, formatos de precio/fecha/teléfono, páginas legales, tipografía y trampas de calco al escribir copy en español
- Fuerza la escritura directa en español en lugar de traducir desde el inglés
- Añade enlaces del footer a aviso legal, política de privacidad y política de cookies sin inventar su contenido

## Cuándo usarla

- Se está escribiendo copy de página, marketing, titulares, CTAs o microcopy en español
- El usuario pide un sitio web 'en español'

## Qué la activa

- "Escríbeme el copy de esta landing en español para México"
- "Necesito los CTA y el footer legal de mi web en español de España"
- "Revisa que esta página en español no suene traducida del inglés"

## Archivos

- SKILL.md — 12 KB

## SKILL.md

Reproducido tal cual desde kraayenjon/claude-pagekit bajo NOASSERTION. Esta sección es el documento original y está en inglés.

# Spanish landing page copy

Most Spanish landing pages read as translated English. The grammar is correct and the page still
feels wrong: the verbs are too formal, the headline is a literal calque, the price has a comma
in the wrong place, and the required legal links are missing. This file is about the difference.

Write in Spanish. Do not write in English and translate.

## 1. Who you are talking to

The single biggest decision, and it must be consistent across the entire page including button
labels, form placeholders, error messages and the cookie banner.

| Form | Where it belongs | Example |
|---|---|---|
| **tú** | Spain, most consumer and creative brands, anything young, freelancers, startups | "Reserva tu cita" |
| **usted** | Formal services in Spain — legal, medical, banking, insurance, funeral, notary. Older audiences | "Reserve su cita" |
| **usted** (default) | **Colombia, Costa Rica, and most of Mexico's service sector** — usted is normal, not distant | "Reserve su cita" |
| **vos** | Argentina, Uruguay, Paraguay, much of Central America, in informal registers | "Reservá tu cita" |
| **ustedes** | All of Latin America for plural, always. **Never `vosotros` outside Spain** | "Reserven su cita" |

`vosotros` in a page aimed at Latin America is the loudest possible signal that the copy came
from Spain or from a machine. `tú` in a Colombian professional-services page reads as
presumptuous. Ask which country the audience is in before writing a single verb, and if you
cannot ask, default to Spain + `tú` for consumer and creative, Spain + `usted` for regulated
professions.

## 2. Calls to action

Spanish CTAs are imperatives, and they are shorter than the English instinct suggests.

| English | Bad (literal) | Good |
|---|---|---|
| Get started | "Empezar ahora" (limp) | "Empieza gratis" / "Empieza ya" |
| Learn more | "Aprende más" (calque — `aprender` is for skills) | "Saber más" / "Ver más" / "Descubre cómo" |
| Book a call | "Reservar una llamada" | "Agenda una llamada" (LatAm) / "Reserva una llamada" (ES) |
| Contact us | "Contáctenos" (stiff) | "Hablemos" / "Escríbeme" / "Cuéntame tu proyecto" |
| Sign up | "Regístrate" | "Crea tu cuenta" / "Únete" |
| Buy now | "Compra ahora" | "Cómpralo ya" / "Lo quiero" |
| Get a quote | "Obtener una cotización" | "Pide presupuesto" (ES) / "Pide tu cotización" (LatAm) |
| See pricing | "Ver precios" | "Ver precios" (this one is fine) |
| Download | "Descargar" | "Descárgalo gratis" |

Rules:

- **Never `Aprende más` for "Learn more".** `Aprender` means to acquire a skill. The Spanish for
  the English idiom is `Saber más`, `Ver más` or `Descubre cómo`.
- **First person converts.** `Lo quiero`, `Quiero mi presupuesto`, `Empiezo ahora` — the visitor
  reading their own decision back. Very common in Spanish-language conversion copy and rare in
  English.
- **Add the object.** English tolerates a bare verb; Spanish wants to know what. `Descarga` is
  odd; `Descarga la guía` is natural.
- **Sentence case, not Title Case.** `Pide presupuesto`, never `Pide Presupuesto`. Spanish
  capitalises only the first word and proper nouns. Title Case on a Spanish page is an
  unmistakable translation artefact.

## 3. Vocabulary that splits by region

Pick one country and stay in it. Mixing is worse than choosing the "wrong" one.

| English | Spain | Latin America |
|---|---|---|
| computer | ordenador | computadora / computador |
| mobile phone | móvil | celular |
| car | coche | carro / auto |
| to book / schedule | reservar, concertar | agendar, reservar |
| quote / estimate | presupuesto | cotización |
| free | gratis, gratuito | gratis |
| now | ya, ahora | ahora, ya |
| software subscription | suscripción | suscripción / membresía |
| you (plural) | vosotros | ustedes |
| to manage | gestionar | administrar, gestionar |
| workshop / course | taller, curso | taller, curso, capacitación |
| to send | enviar, mandar | enviar, mandar |
| apartment | piso | departamento / apartamento |

## 4. Headlines

Spanish is roughly 20–25% longer than English for the same meaning. A headline translated
word-for-word will break the layout and lose its rhythm. Rewrite instead.

- Cut the article where Spanish allows it: "Diseño web para pequeños negocios", not "El diseño
  web para los pequeños negocios."
- Spanish resists the English noun-stack. "Small business website design" has to become a phrase
  with prepositions: "Páginas web para pequeños negocios."
- The gerund is not a headline form in Spanish. "Building better websites" is not "Construyendo
  mejores webs" — it is "Webs mejores" or "Así construimos webs mejores."
- Questions need both marks: `¿Buscas una web que venda?` Opening `¿` is not optional and its
  absence is the fastest way to look machine-generated.
- Exclamations likewise: `¡Ya está online!` Use them sparingly — Spanish marketing copy overuses
  them, and restraint reads as confidence.

## 5. Numbers, money, dates, phones

Spanish-speaking Europe and most of Latin America use the comma as decimal separator. Getting
this wrong is the most visible error on a pricing section.

| Thing | Spain / most of LatAm | Not |
|---|---|---|
| Price | `1.299,99 €` (symbol after, with a space) | `€1,299.99` |
| Mexico, Colombia, Peru, Chile | `$1.299,99` — but **Mexico commonly uses `1,299.99`** | — |
| Percentage | `25 %` in Spain (space), `25%` commonly elsewhere | — |
| Date | `14/03/2026` or `14 de marzo de 2026` | `March 14, 2026` |
| Month names | lowercase — `marzo`, `octubre` | `Marzo` |
| Day names | lowercase — `lunes`, `jueves` | `Lunes` |
| Time | `18:30 h` | `6:30 PM` |
| Phone (Spain) | `+34 612 34 56 78` | — |
| Phone (Mexico) | `+52 55 1234 5678` | — |
| Opening hours | `L–V 9:00–18:00`, `sáb 10:00–14:00` | — |

Confirm the country before formatting money. Mexico's decimal point is a real exception, not a
mistake to correct.

## 6. Legal pages — required, not optional

A site aimed at Spain must link these from the footer. This is LSSI-CE and GDPR, and it is the
single most common thing missing from a Spanish landing page built by a non-Spanish tool.

| Page | Spanish name | Required when |
|---|---|---|
| Legal notice | **Aviso legal** | Always, for any commercial site in Spain. Must carry the owner's name or company name, NIF/CIF, registered address, email, and registry details for a company |
| Privacy policy | **Política de privacidad** | Any form, any analytics, any cookie. So: always |
| Cookie policy | **Política de cookies** | Any non-essential cookie, including Google Analytics |
| Terms | **Términos y condiciones** / **Condiciones de contratación** | Anything sold on the site |
| Returns | **Política de devoluciones** | Anything sold to consumers |

Also required next to any form that collects personal data: a checkbox the user must tick — not
pre-ticked — with text along the lines of *"He leído y acepto la [política de privacidad]"*.
Pre-ticked consent is not consent under the GDPR.

If the user has not written these pages, do **not** invent their contents — a fabricated legal
notice with a made-up company registration number is worse than none. Create the footer links,
point them at placeholder routes, and tell the user plainly: "I've added the links your site
legally needs. You'll have to write what goes on those pages — an aviso legal has to carry your
real NIF and address, and I'm not going to make those up."

Latin American equivalents vary by country. Mexico's is the *Aviso de privacidad* under the
LFPDPPP, and it is required for any data collection.

## 7. Punctuation and typography

- `¿ ... ?` and `¡ ... !` — both marks, always. The opening mark goes where the question starts,
  not necessarily at the start of the sentence: `Si te interesa, ¿hablamos?`
- Quotation marks: Spanish prefers angular quotes «así», then "así", then 'así'. Straight ASCII
  quotes on a designed page are lazy in any language.
- The dash for parenthetical asides is the em dash —like this— usually written closed up in
  Spanish, not spaced as in English.
- Ellipsis is one character: `…`
- Accents survive uppercase. `MÁS INFORMACIÓN`, not `MAS INFORMACION`. If the design uses
  all-caps headings, the accents stay, and `Ñ` stays.
- Set `lang="es"` on `<html>`, and use the regional tag when it matters for hyphenation and
  voice assistants: `es-ES`, `es-MX`, `es-AR`, `es-CO`.
- Check the chosen Google Font actually carries `ñ`, `¿`, `¡`, and accented capitals. Many
  display and decorative faces do not. Type a test string — `¿Cómo? ¡Añádelo! ÁÉÍÓÚÑÜ` — into
  the font's specimen page before committing to it.

## 8. Traps

| Trap | What happens | Fix |
|---|---|---|
| "Aprende más" | Reads as "acquire more skill" | `Saber más`, `Ver más` |
| "Aplicar" for "apply" (for a job) | Anglicism, though now common | `Inscribirse`, `Presentar candidatura`, `Postularse` (LatAm) |
| "Soportar" for "support" | Means "to endure, to put up with" | `Admitir`, `ser compatible con`, `dar soporte a` |
| "Realizar" everywhere | Bureaucratic filler verb | Use the specific verb: `hacer`, `crear`, `enviar` |
| "Actualmente" for "actually" | Means "currently" | `En realidad`, `de hecho` |
| "Eventualmente" for "eventually" | Means "occasionally, possibly" | `Con el tiempo`, `finalmente` |
| "Asumir" for "assume" | Means "to take on" | `Suponer`, `dar por hecho` |
| "Librería" for "library" | Means "bookshop" | `Biblioteca` |
| Title Case headings | Instant translation tell | Sentence case |
| Missing `¿` | Instant translation tell | Both marks |
| `vosotros` for a LatAm audience | Instant Spain tell | `ustedes` |
| Gendered job nouns | Excludes half the audience | Prefer neutral phrasing — `equipo`, `personas`, `quien contrate`. Avoid `todos y todas` stacking and avoid `todxs` / `todes` unless the brand already uses it |

## 9. Register

Spanish marketing copy defaults to a warmth English does not have, and gets ruined by the
formality English business writing carries. Two failure modes, both common:

**Too formal.** "Nos complace poner a su disposición nuestra amplia gama de servicios
profesionales." Nobody speaks like this. It is the Spanish of a bank letter from 1994.

**Too translated.** "Desbloquea el poder de tu negocio." `Desbloquear el poder` is not a
Spanish idiom — it is `unlock the power` wearing a costume. Same for `impulsa tu viaje`,
`lleva tu negocio al siguiente nivel`, `soluciones innovadoras`, `transforma tu presencia
digital`.

**What works:** short sentences, concrete nouns, and the specific detail. "Hago webs para
restaurantes. Suelo tardar dos semanas. Escríbeme y te digo si encaja." That is a Spanish
landing page.

## Before shipping

- [ ] One country chosen, and `tú` / `usted` / `vos` consistent across headings, buttons, form
      labels, placeholders, error messages and the cookie banner
- [ ] No `vosotros` unless the audience is Spain
- [ ] Every question has `¿`, every exclamation has `¡`
- [ ] Headings in sentence case
- [ ] No `Aprende más`
- [ ] Prices, dates and phone numbers in the target country's format
- [ ] Month and day names lowercase
- [ ] `lang` set, with the regional tag if it matters
- [ ] Font renders `ñ`, `¿`, `¡`, `ÁÉÍÓÚÜ`
- [ ] Footer links to aviso legal, política de privacidad and política de cookies
- [ ] Consent checkbox on every form, not pre-ticked
- [ ] Nothing invented — no fabricated NIF, address, review or client name
- [ ] Read the whole page out loud. If a sentence is hard to say, it was translated

## Dónde encaja

- Categoría: [Redacción y contenido](https://skillsagentes.com/categorias/redaccion-contenido.md) — Redacción, edición y estructuración de contenido extenso.
- Creador: [kraayenjon](https://skillsagentes.com/creators/kraayenjon.md) — 0 skills en el directorio
- [Todas las skills](https://skillsagentes.com/skills.md)
- [Ranking de instalaciones](https://skillsagentes.com/ranking.md)

## Otras skills del mismo repositorio

- [Llms Txt](https://skillsagentes.com/skills/kraayenjon/claude-pagekit/llms-txt.md): Escribe y valida un archivo llms.txt — la convención /llms.txt que da a los asistentes de IA un mapa curado del sitio en vez de dejarles adivinar a partir del HTML.4
- [Pagekit](https://skillsagentes.com/skills/kraayenjon/claude-pagekit/pagekit.md): Crea una landing page o portafolio completo a partir de una entrevista breve, pensado para alguien que no programa: entrevista, diseño, scaffolding con Next.js + Tailwind + shadcn/ui, despliegue sin cuenta de Vercel y SEO/AEO listos.

## Skills relacionadas

- [Llms Txt](https://skillsagentes.com/skills/kraayenjon/claude-pagekit/llms-txt.md): Escribe y valida un archivo llms.txt — la convención /llms.txt que da a los asistentes de IA un mapa curado del sitio en vez de dejarles adivinar a partir del HTML.4
- [Pagekit](https://skillsagentes.com/skills/kraayenjon/claude-pagekit/pagekit.md): Crea una landing page o portafolio completo a partir de una entrevista breve, pensado para alguien que no programa: entrevista, diseño, scaffolding con Next.js + Tailwind + shadcn/ui, despliegue sin cuenta de Vercel y SEO/AEO listos.
- [Seo Unlighthouse](https://skillsagentes.com/skills/agricidaniel/claude-seo/seo-unlighthouse.md): Auditoría Lighthouse multi-página vía el CLI de código abierto Unlighthouse. Alternativa gratuita a correr PageSpeed contra cada URL del sitio, sin consumir cuota de API, corre en local.
- [Seo Image Gen](https://skillsagentes.com/skills/agricidaniel/claude-seo/seo-image-gen.md): Generación de imágenes con IA para assets SEO: OG/social preview, imágenes hero de blog, imágenes de schema, fotografía de producto e infografías. Usa Gemini vía el pipeline banana Creative Director.
- [Seo Flow](https://skillsagentes.com/skills/agricidaniel/claude-seo/seo-flow.md): Integración del framework FLOW: SEO basado en evidencia con el ciclo Find → Leverage → Optimize → Win. Expone 41 prompts de IA por etapa desde la base de conocimiento FLOW (CC BY 4.0).

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