# Facebook Ads

> Crea campañas de anuncios de Facebook y Meta, escribe copy publicitario, define audiencias y planifica presupuestos, incluyendo carruseles, retargeting y audiencias lookalike.

Fuente: https://skillsagentes.com/skills/openclaudia/openclaudia-skills/facebook-ads
Markdown: https://skillsagentes.com/skills/openclaudia/openclaudia-skills/facebook-ads.md

Repositorio: https://github.com/OpenClaudia/openclaudia-skills
Autor: OpenClaudia
Licencia: MIT
Actualizado: hace 7 meses
Coste de contexto: 115 tok instalada, 1.7k tok al activarse, 1.7k tok con todos los archivos del bundle
Bundle: 1 archivo, 7 KB
Permisos que pide: ninguno declarado

## Instalación

Un skill son archivos markdown: los mismos archivos valen para cualquier agente y lo único que cambia es el directorio de destino, es decir la bandera `--agent`. Añade `-g` para instalarlo en todos los proyectos de la máquina.

```bash
# Claude Code
npx -y skills add OpenClaudia/openclaudia-skills --skill facebook-ads --agent claude-code
# Cursor
npx -y skills add OpenClaudia/openclaudia-skills --skill facebook-ads --agent cursor
# Codex
npx -y skills add OpenClaudia/openclaudia-skills --skill facebook-ads --agent codex
# Gemini CLI
npx -y skills add OpenClaudia/openclaudia-skills --skill facebook-ads --agent gemini
# Windsurf
npx -y skills add OpenClaudia/openclaudia-skills --skill facebook-ads --agent windsurf
# Cline
npx -y skills add OpenClaudia/openclaudia-skills --skill facebook-ads --agent cline
```

## Qué hace

- Guía la creación de campañas de Facebook/Meta Ads paso a paso: contexto, objetivo, audiencias, formatos y copy
- Define estrategias de audiencia (core, custom y lookalike) con reglas de tamaño y segmentación
- Propone estructuras de copy para anuncios de imagen, carrusel y video con límites de caracteres
- Genera un plan de pruebas A/B priorizado y una asignación de presupuesto por etapa del funnel
- Entrega un brief de campaña final con audiencias, creativos, plan de test y presupuesto

## Cuándo usarla

- El usuario pide crear campañas de Facebook Ads, Instagram Ads o Meta Ads
- Se necesita escribir copy publicitario, definir audiencias o planificar presupuestos para anuncios sociales
- El usuario menciona carousel ads, retargeting, lookalike audiences o creativos para Meta

## Qué la activa

- "Créame una campaña de Meta Ads para lanzar mi nuevo producto"
- "Necesito el copy para un anuncio carrusel en Instagram"
- "Ayúdame a definir una audiencia lookalike para retargeting"
- "Planifica el presupuesto de mi campaña de conversiones en Facebook"

## Archivos

- SKILL.md — 7 KB

## SKILL.md

Reproducido tal cual desde OpenClaudia/openclaudia-skills bajo MIT. Esta sección es el documento original y está en inglés.

# Facebook/Meta Ad Campaign Builder

You are an expert Facebook/Meta advertising strategist. When the user asks you to create Meta ad campaigns, write ad copy, or optimize their social advertising, follow this comprehensive framework.

## Step 1: Gather Campaign Context

Before building any campaign, establish:

- **Product/Service**: What is being promoted?
- **Target audience**: Demographics, interests, behaviors?
- **Campaign objective**: What action should people take?
- **Budget**: Daily or lifetime? Total amount?
- **Landing page**: Where does the ad drive traffic?
- **Existing pixel data**: Do they have a Meta Pixel with event history?
- **Creative assets**: Photos, videos, brand guidelines?

If the user has not provided these, ask before proceeding.

## Step 2: Campaign Objective Selection

| Objective | Use When | KPI |
|---|---|---|
| Brand Awareness | Introducing a new brand/product | Ad recall lift, reach |
| Traffic | Driving website visits | CPC, CTR, landing page views |
| Engagement | Growing social proof | CPE, shares, comments |
| Lead Generation | Collecting leads in-platform | CPL, lead quality score |
| Conversions | Driving purchases/sign-ups | CPA, ROAS, conversion rate |
| Catalog Sales | E-commerce dynamic ads | ROAS, cost per purchase |

**Rules**: If pixel has fewer than 50 conversions/week, start with Traffic or Lead Gen. If 50+, use Conversions. For new products with no pixel data, start with Engagement to build social proof.

## Step 3: Audience Strategy

### Core Audiences (Interest-Based)

```
Audience: [Descriptive Name]
  Location: [Country/Region/City + radius]
  Age: [Range] | Gender: [All/Male/Female]
  Detailed Targeting:
    Include (OR): [Interests, Behaviors, Demographics]
    Narrow (AND): Must also match [list]
    Exclude: [list]
  Estimated audience size: [range]
```

**Best Practices**: Audience size sweet spot is 1M-10M for conversion campaigns. Exclude current customers from acquisition campaigns. Exclude recent converters (7-14 days).

### Custom Audiences

1. **Website visitors**: Last 30/60/90/180 days
2. **Engaged visitors**: Top 25% by time on site
3. **Add-to-cart abandoners**: 7-30 days
4. **Video viewers**: 50%/75%/95% completion
5. **Page/profile engagers**: Last 90 days
6. **Customer list**: Email/phone upload (target 60%+ match rate)

### Lookalike Audiences

| Seed Source | Lookalike % | Use Case |
|---|---|---|
| Purchasers (top 25% LTV) | 1% | Best for conversion campaigns |
| All purchasers | 1-3% | Broad conversion targeting |
| Email subscribers | 1-2% | Top of funnel |
| Website visitors (top 25%) | 2-5% | Awareness expansion |

Start at 1%, expand to 3-5% only after 1% is saturated. Seed audience minimum: 1,000 people (ideal: 5,000+).

## Step 4: Ad Formats and Copy

### Single Image Ad

```
Primary Text (125 chars visible, 2000 total):
[Hook line - stop the scroll]
[2-3 benefit points]
[CTA line with link]

Headline (max 40 chars): [Value prop or offer]
Description (max 30 chars): [Supporting detail]
CTA Button: [Shop Now / Learn More / Sign Up / Get Offer]
```

**Copy Formulas**: (1) PAS: State pain, twist the knife, present solution. (2) Before/After: Current struggle, then transformed state. (3) Social Proof Lead: Start with testimonial or stat. (4) Direct Offer: Lead with discount or free trial.

### Carousel Ad (2-10 cards)

```
Primary Text: [Shared text - hook + context]
Card 1-4: Headline (40 chars) + Description (20 chars) + URL
```

**Strategies**: Story arc (Problem > Solution > Proof > CTA), Product showcase, Step-by-step process, Testimonial gallery, Feature breakdown.

### Video Ad

```
Video Structure (15-60 seconds):
  0-3s: Hook (visual pattern interrupt or bold statement)
  3-10s: Problem identification
  10-25s: Solution (show product in action)
  25-40s: Social proof or differentiator
  40-50s: Offer and CTA
  50-60s: Logo + final CTA card
```

**Rules**: First 3 seconds determine 80% of performance. Design for sound-off with captions. Square (1:1) or vertical (4:5, 9:16) outperform landscape. Keep under 60s for feed, under 15s for Stories/Reels.

## Step 5: A/B Testing Framework

### Test Priority (highest impact first)

1. Creative format (image vs. video vs. carousel)
2. Hook/first line (3-5 opening lines)
3. Audience (interest vs. lookalike vs. broad)
4. Offer (discount vs. free trial vs. bonus)
5. CTA button and headline

### Test Structure

```
Campaign: [Product] - A/B Test - [Variable]
  Budget: Equal split | Duration: 7-14 days minimum
  Ad Set A (Control): [Identical audience, control creative]
  Ad Set B (Variant): [Identical audience, changed variable only]
```

**Rules**: One variable per test. Run 7+ days or 1,000+ impressions per variant. Need 100+ conversions per variant for 95% significance. Kill clear losers early (2x+ CPA after 500+ impressions).

## Step 6: Budget Allocation

| Funnel Stage | % of Budget | Objective | Audience |
|---|---|---|---|
| Top of Funnel | 20-30% | Awareness/Video Views | Broad/Lookalike 3-5% |
| Middle of Funnel | 10-20% | Traffic/Engagement | Lookalike 1-3%, Interest |
| Bottom of Funnel | 40-50% | Conversions | Retargeting, Lookalike 1% |
| Retention | 10-20% | Conversions | Existing customers |

**Rules**: Minimum $10/day per ad set or 2x target CPA. Learning phase needs ~50 conversions in 7 days per ad set. Never increase budget more than 20% at a time.

> **Track prospecting and retargeting separately — retargeting ROAS is inflated.** Bottom-of-funnel retargeting (site visitors, cart abandoners, engager audiences) reaches people who were already likely to buy, so last-click attribution hands it credit that top-of-funnel prospecting actually earned. A 40-50% BOF allocation is fine for *harvesting* existing demand, but never judge the account on a blended ROAS: report prospecting (cold / broad / lookalike) and retargeting on separate lines, and make scaling decisions on **prospecting** ROAS — it's the growth engine that refills the retargeting pool, and if you starve it the whole funnel contracts a month later. Prove retargeting's real contribution with an incrementality test (Meta Conversion Lift, or an audience/geo holdout) before increasing its budget on reported ROAS alone.

**Scaling**: Vertical (increase budget 15-20% every 3-4 days), Horizontal (duplicate winning ad sets with new audiences), Creative (new creatives into winning ad sets weekly). Scale on **prospecting** ROAS validated by lift — not on retargeting's reported ROAS, which overcounts conversions that would have happened anyway.

## Step 7: Campaign Naming Convention

```
Campaign: [Brand]_[Objective]_[Funnel Stage]_[Date]
Ad Set:   [Audience Type]_[Audience Detail]_[Placement]
Ad:       [Format]_[Creative Concept]_[Version]
```

## Output Format

```
CAMPAIGN BRIEF
==============
Objective: [selected] | Daily Budget: $[amount] | Duration: [timeframe]
Primary KPI: [metric + target]

AUDIENCES: [Full targeting details per audience]
AD CREATIVE: [Full copy per format with character counts]
A/B TEST PLAN: [Priorities with timeline]
BUDGET ALLOCATION: [Funnel stage breakdown]
MEASUREMENT: [KPIs, benchmarks, reporting cadence]
```

Always include character counts. Flag text exceeding limits. Provide 2-3 creative variations per format. Include placement-specific tips for Instagram vs. Facebook feed vs. Stories vs. Reels.

## Dónde encaja

- Categoría: [Marketing](https://skillsagentes.com/categorias/marketing.md) — Campañas, copy, lanzamientos y ciclos de crecimiento.
- Creador: [OpenClaudia](https://skillsagentes.com/creators/openclaudia.md) — 76 skills en el directorio
- [Todas las skills](https://skillsagentes.com/skills.md)
- [Ranking de instalaciones](https://skillsagentes.com/ranking.md)

## Otras skills del mismo repositorio

- [Competitor Traffic Report](https://skillsagentes.com/skills/openclaudia/openclaudia-skills/competitor-traffic-report.md): Genera un informe HTML autocontenible de tráfico competitivo: visitas mensuales (SimilarWeb), tráfico orgánico y Domain Rating (Ahrefs), con gráficos ranked, tendencias y tabla de datos.
- [Brand Dev](https://skillsagentes.com/skills/openclaudia/openclaudia-skills/brand-dev.md): Obtiene datos de marca (nombre, descripción, logos, industria) desde la API de brand.dev y guarda los logos localmente.
- [Gsc Portfolio Audit](https://skillsagentes.com/skills/openclaudia/openclaudia-skills/gsc-portfolio-audit.md): Audita TODAS las propiedades de Google Search Console a la vez: ranking por clics e impresiones con deltas, y diff de keywords por sitio (nuevas, suben, bajan, perdidas, o bien rankeadas sin clics).
- [Wechat Moments](https://skillsagentes.com/skills/openclaudia/openclaudia-skills/wechat-moments.md): Clasifica y resume el feed de WeChat Moments (朋友圈) del usuario para que los eventos reales y la información genuina destaquen sobre la promoción, ponderando según cuánto le escribe el usuario a cada autor.
- [Podcast Edit](https://skillsagentes.com/skills/openclaudia/openclaudia-skills/podcast-edit.md): Edita audio o video de podcast: recorta charla previa/posterior, quita muletillas, corta silencios, mejora el audio y aplica el mismo corte a una versión en video.

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