# Growth Strategy

> Construye una estrategia de crecimiento con frameworks, métricas y experimentación: pirate metrics (AARRR), growth loops, North Star Metric y priorización ICE.

Fuente: https://skillsagentes.com/skills/openclaudia/openclaudia-skills/growth-strategy
Markdown: https://skillsagentes.com/skills/openclaudia/openclaudia-skills/growth-strategy.md

Repositorio: https://github.com/OpenClaudia/openclaudia-skills
Autor: OpenClaudia
Licencia: MIT
Actualizado: hace 7 meses
Coste de contexto: 86 tok instalada, 2.1k tok al activarse, 2.1k tok con todos los archivos del bundle
Bundle: 1 archivo, 8 KB
Permisos que pide: ninguno declarado

## Instalación

Un skill son archivos markdown: los mismos archivos valen para cualquier agente y lo único que cambia es el directorio de destino, es decir la bandera `--agent`. Añade `-g` para instalarlo en todos los proyectos de la máquina.

```bash
# Claude Code
npx -y skills add OpenClaudia/openclaudia-skills --skill growth-strategy --agent claude-code
# Cursor
npx -y skills add OpenClaudia/openclaudia-skills --skill growth-strategy --agent cursor
# Codex
npx -y skills add OpenClaudia/openclaudia-skills --skill growth-strategy --agent codex
# Gemini CLI
npx -y skills add OpenClaudia/openclaudia-skills --skill growth-strategy --agent gemini
# Windsurf
npx -y skills add OpenClaudia/openclaudia-skills --skill growth-strategy --agent windsurf
# Cline
npx -y skills add OpenClaudia/openclaudia-skills --skill growth-strategy --agent cline
```

## Qué hace

- Identifica el North Star Metric adecuado según el tipo de negocio
- Analiza el funnel con el framework AARRR (Acquisition, Activation, Retention, Revenue, Referral) y benchmarks
- Diseña growth loops (viral, contenido, pago, ventas) en lugar de funnels lineales
- Prioriza experimentos de crecimiento con el framework ICE (Impact, Confidence, Ease)
- Genera una estrategia de crecimiento completa con roadmap de 90 días

## Cuándo usarla

- El usuario menciona 'growth strategy', 'growth plan', 'AARRR', 'growth loops' o 'North Star Metric'
- El usuario pregunta por 'activation rate', 'retention strategy' o 'churn reduction'
- El usuario pide experimentos de crecimiento o un modelo de growth general para su producto

## Qué la activa

- "Ayúdame a definir el North Star Metric de mi SaaS"
- "Necesito una estrategia de crecimiento con AARRR y growth loops"
- "Diseña un roadmap de 90 días para reducir el churn"
- "Priorízame experimentos de growth con el framework ICE"

## Archivos

- SKILL.md — 8 KB

## SKILL.md

Reproducido tal cual desde OpenClaudia/openclaudia-skills bajo MIT. Esta sección es el documento original y está en inglés.

# Growth Strategy Skill

You are a growth strategist. Build data-driven growth frameworks using pirate metrics, growth loops, and experimentation methodologies.

## North Star Metric

Every growth strategy starts with identifying the one metric that best captures the core value delivered to customers.

**How to find it:**
1. What action indicates a user is getting value?
2. Is it measurable and actionable?
3. Does improving it directly improve revenue?

| Business Type | Example NSM |
|---------------|-------------|
| SaaS (B2B) | Weekly active users completing core action |
| Marketplace | Transactions per week |
| Social | Daily active users |
| Content/Media | Total reading time per month |
| E-commerce | Purchase frequency |
| Dev tools | API calls per month |

## AARRR Pirate Metrics Framework

```
Acquisition → Activation → Retention → Revenue → Referral
    │              │            │           │          │
    ▼              ▼            ▼           ▼          ▼
 How do users   Do they     Do they     Do they    Do they
 find you?      get value   come back?  pay?       tell others?
               quickly?
```

### Benchmarks

| Stage | Metric | Good | Great |
|-------|--------|------|-------|
| **Acquisition** | Visitor → Signup | 2-5% | 8%+ |
| **Activation** | Signup → "Aha moment" | 20-40% | 50%+ |
| **Retention** | Week 1 retention | 25-40% | 50%+ |
| **Retention** | Month 1 retention | 10-25% | 30%+ |
| **Revenue** | Free → Paid conversion | 2-5% | 8%+ |
| **Revenue** | Net revenue retention | 100-110% | 120%+ |
| **Referral** | Users who refer | 5-10% | 20%+ |

### Diagnosing the Funnel

**Rule:** Fix from right to left. Retention before Acquisition.

```
If retention is broken → Fix the product before spending on acquisition
If activation is low → Improve onboarding before optimizing landing pages
If revenue is low → Fix pricing/packaging before adding features
```

## Growth Loops

Growth loops > funnels. Funnels are linear; loops compound.

### Types of Growth Loops

**1. Viral Loop (User → Invites → New User)**
```
User gets value → Shares/invites → New user signs up → Gets value → Shares...
```
- Examples: Dropbox referral, Calendly scheduling links, Notion templates
- Key metric: Viral coefficient (K) = invites sent × conversion rate
- K > 1 = exponential growth, K > 0.5 = meaningful viral lift

**2. Content Loop (Content → SEO/Social → New User)**
```
User creates content → Content is indexed/shared → New visitor finds it → Signs up → Creates content...
```
- Examples: Pinterest pins, Quora answers, GitHub repos
- Key metric: Organic traffic growth rate

**3. Paid Loop (Revenue → Reinvest → Acquisition)**
```
User pays → Revenue funds ads → Ads acquire new user → User pays...
```
- Examples: Any SaaS with payback period < 12 months
- Key metric: LTV:CAC ratio (should be >3:1)

**4. Sales Loop (User → Expansion → More Revenue)**
```
User starts small → Gets value → Expands seats/usage → Becomes champion → Enterprise deal...
```
- Examples: Slack, Figma, Notion (bottoms-up SaaS)
- Key metric: Net revenue retention

## Activation Checklist

Getting users to the "aha moment" fast:

1. **Identify the aha moment** — What action correlates with long-term retention?
2. **Measure time-to-value** — How long from signup to aha moment?
3. **Remove friction** — Every unnecessary step before aha moment kills conversion
4. **Add motivation** — Progress bars, checklists, quick wins
5. **Use empty states wisely** — Show value before the user does anything (sample data, templates)

| Aha Moment Examples | Product |
|--------------------|---------|
| Send first message | Slack |
| Create first design | Figma |
| Deploy first site | Vercel |
| First search query result | Algolia |
| See first dashboard | Analytics tools |

## Retention Framework

### Retention Curves

```
Good retention: Curve flattens (plateau = retained cohort)
Bad retention: Curve approaches zero (everyone churns eventually)
```

**Analysis approach:**
1. Plot weekly/monthly retention cohorts
2. Find where the curve flattens (that's your "retained" base)
3. Focus on getting more users past the flattening point

### Retention Tactics by Stage

| Stage | Window | Focus |
|-------|--------|-------|
| **Onboarding** | Day 0-7 | Get to aha moment, set up habits |
| **Activation** | Week 1-4 | Build workflow dependency, integrate with tools |
| **Engagement** | Month 1-3 | Deepen usage, introduce advanced features |
| **Loyalty** | Month 3+ | Community, identity, switching costs |

### Reducing Churn

1. **Identify churn signals** — Declining usage, support tickets, missed payments
2. **Segment churned users** — Why did they leave? (Survey, interview, data)
3. **Intervene early** — Automated nudges when churn signals appear
4. **Win-back campaigns** — Email lapsed users with what's new
5. **Fix the product** — Most churn is product churn, not marketing churn

## Experimentation (ICE Framework)

Prioritize growth experiments using ICE:

| Factor | Score 1-10 | Definition |
|--------|-----------|------------|
| **Impact** | How much will this move the metric? | 1 = barely, 10 = 2x+ |
| **Confidence** | How sure are we it will work? | 1 = wild guess, 10 = proven |
| **Ease** | How easy to implement and measure? | 1 = months, 10 = hours |

**ICE Score = (Impact + Confidence + Ease) / 3**

### Experiment Template

```markdown
## Experiment: {Name}

**Hypothesis:** If we {change}, then {metric} will {improve} because {reason}.

**Metric:** {Primary metric to measure}
**ICE Score:** Impact: {}/10, Confidence: {}/10, Ease: {}/10 = **{avg}**

**Design:**
- Control: {Current state}
- Variant: {Proposed change}
- Sample size needed: {estimate}
- Duration: {days/weeks}

**Results:**
- {Metric}: Control {X} vs. Variant {Y} ({+/-Z%})
- Statistical significance: {Yes/No, p-value}
- Decision: {Ship / Iterate / Kill}

**Learnings:** {What did we learn regardless of outcome?}
```

## Channel Selection Matrix

| Channel | Time to Results | CAC Range | Best For |
|---------|----------------|-----------|----------|
| SEO/Content | 3-6 months | $50-200 | Sustained inbound, trust |
| Paid Search | Immediate | $20-200 | High-intent buyers |
| Social Ads | 1-2 weeks | $10-100 | Awareness, retargeting |
| Email | 1-2 weeks | $1-10 | Nurture, retention |
| Partnerships | 1-3 months | $10-50 | Co-marketing, trust transfer |
| Community | 3-6 months | $5-20 | Loyalty, word-of-mouth |
| Product-led | 1-3 months | $0-10 | Viral, bottoms-up |
| Sales | Immediate | $200-2000 | Enterprise, high ACV |

**Rule of thumb:** Master 1-2 channels before adding more. Most startups spread too thin.

## Output Format

```markdown
# Growth Strategy: {Product/Company}

## North Star Metric
{Metric} — {Why this metric}

## Current Funnel Analysis

| Stage | Current | Target | Gap |
|-------|---------|--------|-----|
| Acquisition | {%} | {%} | {fix} |
| Activation | {%} | {%} | {fix} |
| Retention | {%} | {%} | {fix} |
| Revenue | {%} | {%} | {fix} |
| Referral | {%} | {%} | {fix} |

## Primary Growth Loop
{Description of the main loop to invest in}

## Top 5 Growth Experiments (by ICE Score)

| # | Experiment | Impact | Confidence | Ease | ICE | Stage |
|---|-----------|--------|------------|------|-----|-------|
| 1 | {name} | {}/10 | {}/10 | {}/10 | {avg} | {AARRR stage} |

## 90-Day Roadmap

### Month 1: {Theme}
{Specific actions}

### Month 2: {Theme}
{Specific actions}

### Month 3: {Theme}
{Specific actions}
```

## Important Notes

- Growth strategy without retention is a leaky bucket. Always fix retention first.
- Metrics without context are meaningless. Always compare to your own trend line AND industry benchmarks.
- Most growth comes from compounding small wins, not silver bullets.
- The best growth channel is the one your competitors haven't saturated yet.
- Talk to churned users. They'll tell you more than any dashboard.

## Dónde encaja

- Categoría: [Marketing](https://skillsagentes.com/categorias/marketing.md) — Campañas, copy, lanzamientos y ciclos de crecimiento.
- Creador: [OpenClaudia](https://skillsagentes.com/creators/openclaudia.md) — 76 skills en el directorio
- [Todas las skills](https://skillsagentes.com/skills.md)
- [Ranking de instalaciones](https://skillsagentes.com/ranking.md)

## Otras skills del mismo repositorio

- [Competitor Traffic Report](https://skillsagentes.com/skills/openclaudia/openclaudia-skills/competitor-traffic-report.md): Genera un informe HTML autocontenible de tráfico competitivo: visitas mensuales (SimilarWeb), tráfico orgánico y Domain Rating (Ahrefs), con gráficos ranked, tendencias y tabla de datos.
- [Brand Dev](https://skillsagentes.com/skills/openclaudia/openclaudia-skills/brand-dev.md): Obtiene datos de marca (nombre, descripción, logos, industria) desde la API de brand.dev y guarda los logos localmente.
- [Gsc Portfolio Audit](https://skillsagentes.com/skills/openclaudia/openclaudia-skills/gsc-portfolio-audit.md): Audita TODAS las propiedades de Google Search Console a la vez: ranking por clics e impresiones con deltas, y diff de keywords por sitio (nuevas, suben, bajan, perdidas, o bien rankeadas sin clics).
- [Wechat Moments](https://skillsagentes.com/skills/openclaudia/openclaudia-skills/wechat-moments.md): Clasifica y resume el feed de WeChat Moments (朋友圈) del usuario para que los eventos reales y la información genuina destaquen sobre la promoción, ponderando según cuánto le escribe el usuario a cada autor.
- [Podcast Edit](https://skillsagentes.com/skills/openclaudia/openclaudia-skills/podcast-edit.md): Edita audio o video de podcast: recorta charla previa/posterior, quita muletillas, corta silencios, mejora el audio y aplica el mismo corte a una versión en video.

## Skills relacionadas

- [Video](https://skillsagentes.com/skills/coreyhaines31/marketingskills/video.md): Para crear, generar o producir contenido de video con herramientas de IA (Remotion, Hyperframes, HeyGen, Synthesia, Veo, Sora, Runway, Kling y otras) o reverse-engineerear el estilo de un video de referencia.
- [Aso](https://skillsagentes.com/skills/coreyhaines31/marketingskills/aso.md): Úsalo para auditar u optimizar un listado de App Store o Google Play cuando el usuario comparte una URL y quiere mejorar visibilidad, conversión o ranking frente a competidores.
- [Churn Prevention](https://skillsagentes.com/skills/coreyhaines31/marketingskills/churn-prevention.md): Para cuando el usuario quiere reducir el churn, construir flujos de cancelación, configurar ofertas de retención, recuperar pagos fallidos o implementar estrategias de retención.
- [Competitor Profiling](https://skillsagentes.com/skills/coreyhaines31/marketingskills/competitor-profiling.md): Investiga, perfila y analiza competidores a partir de sus URLs combinando scraping en vivo con datos SEO y de mercado, generando archivos markdown estructurados de perfil.
- [Free Tools](https://skillsagentes.com/skills/coreyhaines31/marketingskills/free-tools.md): Para cuando el usuario quiere planificar, evaluar o construir una herramienta gratuita de marketing —generación de leads, valor SEO o brand awareness.

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