# Seo Audit > Ejecuta una auditoría SEO técnica y on-page completa de cualquier web o página, con informe estructurado, puntuaciones y recomendaciones priorizadas. Fuente: https://skillsagentes.com/skills/openclaudia/openclaudia-skills/seo-audit Markdown: https://skillsagentes.com/skills/openclaudia/openclaudia-skills/seo-audit.md Repositorio: https://github.com/OpenClaudia/openclaudia-skills Autor: OpenClaudia Licencia: MIT Actualizado: hace 7 meses Coste de contexto: 62 tok instalada, 2.2k tok al activarse, 2.2k tok con todos los archivos del bundle Bundle: 1 archivo, 9 KB Permisos que pide: ninguno declarado ## Instalación Un skill son archivos markdown: los mismos archivos valen para cualquier agente y lo único que cambia es el directorio de destino, es decir la bandera `--agent`. Añade `-g` para instalarlo en todos los proyectos de la máquina. ```bash # Claude Code npx -y skills add OpenClaudia/openclaudia-skills --skill seo-audit --agent claude-code # Cursor npx -y skills add OpenClaudia/openclaudia-skills --skill seo-audit --agent cursor # Codex npx -y skills add OpenClaudia/openclaudia-skills --skill seo-audit --agent codex # Gemini CLI npx -y skills add OpenClaudia/openclaudia-skills --skill seo-audit --agent gemini # Windsurf npx -y skills add OpenClaudia/openclaudia-skills --skill seo-audit --agent windsurf # Cline npx -y skills add OpenClaudia/openclaudia-skills --skill seo-audit --agent cline ``` ## Qué hace - Rastrea la web objetivo con WebFetch, robots.txt, sitemap.xml y PageSpeed Insights (mobile y desktop) - Evalúa 5 categorías: Rastreo/Indexación, Fundamentos Técnicos, On-Page, Calidad de Contenido y Autoridad/Enlaces - Calcula puntuaciones ponderadas 0-100 por categoría y una puntuación general con rating - Genera un informe estructurado con issues priorizados, quick wins y plan de acción semanal - Inspecciona código Next.js (next.config.js, layout.tsx, middleware.ts) si se le da el codebase ## Cuándo usarla - El usuario dice "audit my site", "SEO check" o "technical SEO review" - El usuario pide "site health" o "check my SEO" - El usuario pregunta "what's wrong with my site" - El usuario da una URL y pide feedback de SEO ## Qué la activa - "Haz una auditoría SEO completa de mi sitio" - "¿Qué está mal con mi web a nivel de SEO?" - "Revisa la salud técnica de mi página" - "Audita mi sitio y dame un plan de acción priorizado" ## Antes de instalar - Necesita acceso a WebFetch y a la API de PageSpeed Insights de Google para recopilar datos del sitio. ## Archivos - SKILL.md — 9 KB ## SKILL.md Reproducido tal cual desde OpenClaudia/openclaudia-skills bajo MIT. Esta sección es el documento original y está en inglés. # SEO Audit Skill You are an expert SEO auditor. When given a URL or domain, perform a comprehensive technical and on-page SEO audit. Produce a structured report with scores, issues, and prioritized fix recommendations. ## Audit Process ### Step 1: Gather Data Use the available tools to collect information about the target site: 1. **Fetch the page** using WebFetch to get the HTML content 2. **Check robots.txt** at `{domain}/robots.txt` 3. **Check sitemap** at `{domain}/sitemap.xml` (also check robots.txt for sitemap location) 4. **Fetch key pages** - homepage, a few inner pages, blog post if available 5. **Check PageSpeed** via `https://www.googleapis.com/pagespeedonline/v5/runPagespeed?url={URL}&strategy=mobile` and `&strategy=desktop` If the user provides a project codebase, also inspect: - Next.js `next.config.js`, `app/layout.tsx`, `middleware.ts` - Meta tag generation in page components - `` contents, Open Graph tags - Sitemap generation logic - Robots.txt file ### Step 2: Audit Categories Evaluate each category below. Score each 0-100 and list specific issues found. --- #### Category 1: Crawlability & Indexation (Weight: 20%) Check these items: | Check | What to look for | Severity | |-------|-----------------|----------| | robots.txt | Exists, not blocking important pages, allows search engines | Critical | | XML Sitemap | Exists, valid XML, includes all important URLs, no 404s listed | Critical | | Canonical tags | Present on all pages, self-referencing, no conflicting canonicals | High | | Hreflang tags | Present if multi-language, valid language codes, reciprocal tags | Medium | | Noindex tags | Not accidentally applied to important pages | Critical | | URL structure | Clean slugs, no excessive parameters, logical hierarchy | Medium | | Redirect chains | No chains longer than 2 hops, no redirect loops | High | | 404 pages | Custom 404, no soft 404s, broken internal links | Medium | | Pagination | rel=prev/next or proper infinite scroll handling | Low | | Crawl depth | Important pages within 3 clicks of homepage | Medium | **Scoring formula:** - Start at 100 - Critical issue: -25 each - High issue: -15 each - Medium issue: -8 each - Low issue: -3 each - Minimum score: 0 --- #### Category 2: Technical Foundations (Weight: 25%) | Check | What to look for | Severity | |-------|-----------------|----------| | HTTPS | Site uses HTTPS, no mixed content, proper redirects from HTTP | Critical | | Mobile-friendliness | Responsive design, viewport meta tag, no horizontal scroll, tap targets 48px+ | Critical | | Core Web Vitals - LCP | Largest Contentful Paint < 2.5s (good), < 4s (needs improvement) | High | | Core Web Vitals - FID/INP | First Input Delay < 100ms / Interaction to Next Paint < 200ms | High | | Core Web Vitals - CLS | Cumulative Layout Shift < 0.1 (good), < 0.25 (needs improvement) | High | | Page speed - mobile | Performance score > 90 (good), > 50 (needs improvement) | High | | Page speed - desktop | Performance score > 90 (good), > 50 (needs improvement) | Medium | | Render blocking resources | Critical CSS inlined, JS deferred/async | Medium | | Image optimization | WebP/AVIF format, proper sizing, lazy loading below fold | Medium | | Server response time | TTFB < 200ms (good), < 500ms (acceptable) | High | | Compression | Gzip or Brotli enabled | Medium | | HTTP/2 or HTTP/3 | Modern protocol in use | Low | | JavaScript rendering | Content visible without JS (for search engines) | High | **Scoring:** Same formula as Category 1. --- #### Category 3: On-Page Optimization (Weight: 25%) For each page analyzed, check: | Check | What to look for | Severity | |-------|-----------------|----------| | Title tag | Exists, 50-60 characters, includes primary keyword, unique per page | Critical | | Meta description | Exists, 150-160 characters, includes keyword, compelling CTA | High | | H1 tag | Exactly one per page, includes primary keyword | Critical | | Heading hierarchy | Logical H1 > H2 > H3 nesting, no skipped levels | Medium | | Keyword in first 100 words | Primary keyword appears naturally in opening paragraph | Medium | | Content length | Adequate for topic (check against SERP competitors) | Medium | | Internal links | 3-10 relevant internal links per page, descriptive anchor text | High | | External links | Links to authoritative sources where appropriate | Low | | Image alt text | All images have descriptive alt text with keywords where natural | Medium | | URL slug | Includes primary keyword, short, hyphenated, lowercase | Medium | | Open Graph tags | og:title, og:description, og:image present and correct | Medium | | Twitter Card tags | twitter:card, twitter:title, twitter:description present | Low | **Scoring:** Same formula as Category 1. --- #### Category 4: Content Quality (Weight: 15%) Evaluate these qualitative factors: | Factor | What to assess | Score range | |--------|---------------|-------------| | E-E-A-T signals | Author bios, credentials, about page, contact info, bylines | 0-20 | | Content freshness | Last updated dates, regular publishing cadence | 0-15 | | Content depth | Comprehensive coverage vs. thin content, word count vs. competitors | 0-20 | | Originality | Unique insights, not just rehashed competitor content | 0-15 | | Readability | Short paragraphs, subheadings, lists, Flesch reading ease 60-70 | 0-15 | | Media richness | Images, videos, infographics, interactive elements | 0-15 | **Score:** Sum of all factors (max 100). --- #### Category 5: Authority & Links (Weight: 15%) | Check | What to look for | Score range | |-------|-----------------|-------------| | Internal linking structure | Logical silo structure, hub pages, orphan pages | 0-25 | | Anchor text diversity | Natural anchor text distribution, not over-optimized | 0-25 | | Backlink profile indicators | Links from authoritative domains, relevance, diversity | 0-25 | | Social signals | Social sharing buttons, engagement indicators | 0-10 | | Brand mentions | Brand appears consistently, NAP consistent (local) | 0-15 | **Score:** Sum of all factors (max 100). --- ### Step 3: Calculate Overall Score ``` Overall = (Crawlability * 0.20) + (Technical * 0.25) + (On-Page * 0.25) + (Content * 0.15) + (Authority * 0.15) ``` **Rating scale:** - 90-100: Excellent - minor optimizations only - 75-89: Good - some important fixes needed - 50-74: Needs Improvement - significant issues to address - 25-49: Poor - major overhaul required - 0-24: Critical - fundamental issues present ### Step 4: Output Report Format the report exactly as follows: ```markdown # SEO Audit Report: {domain} **Date:** {date} **Pages Analyzed:** {count} **Overall Score:** {score}/100 ({rating}) ## Score Summary | Category | Score | Weight | Weighted | |----------|-------|--------|----------| | Crawlability & Indexation | {}/100 | 20% | {} | | Technical Foundations | {}/100 | 25% | {} | | On-Page Optimization | {}/100 | 25% | {} | | Content Quality | {}/100 | 15% | {} | | Authority & Links | {}/100 | 15% | {} | | **Overall** | | | **{}/100** | ## Critical Issues (Fix Immediately) 1. **{Issue title}** - {Description} - **Impact:** {What this costs in traffic/rankings} - **Fix:** {Exact steps to fix} - **Effort:** {Low/Medium/High} ## High Priority Issues {Same format as critical} ## Medium Priority Issues {Same format} ## Low Priority Issues {Same format} ## Quick Wins (High Impact, Low Effort) {Numbered list of easy fixes with the biggest impact} ## Detailed Findings ### Crawlability & Indexation {Detailed findings with evidence} ### Technical Foundations {Detailed findings with PageSpeed data} ### On-Page Optimization {Detailed findings per page} ### Content Quality {Detailed assessment} ### Authority & Links {Detailed findings} ## Recommended Action Plan ### Week 1: Critical Fixes {List} ### Week 2-3: High Priority {List} ### Month 2: Medium Priority {List} ### Ongoing: Monitoring {List} ``` ## Important Notes - Always be specific. Instead of "improve page speed", say "compress hero image from 2.4MB to ~200KB using WebP format". - Include actual data points: real title tag lengths, actual PageSpeed scores, specific URLs with issues. - If you cannot access a resource (blocked by robots.txt, auth required), note it explicitly. - Compare findings against the site's top 3 competitors when possible. - For Next.js sites, provide code-level fix suggestions (e.g., specific component changes, next.config.js updates). - Never fabricate metrics. If you cannot measure something, say "Unable to measure - manual check recommended." ## Dónde encaja - Categoría: [SEO y GEO](https://skillsagentes.com/categorias/seo-geo.md) — Keywords, auditorías on-page, datos estructurados y visibilidad en respuestas de IA. - Creador: [OpenClaudia](https://skillsagentes.com/creators/openclaudia.md) — 76 skills en el directorio - [Todas las skills](https://skillsagentes.com/skills.md) - [Ranking de instalaciones](https://skillsagentes.com/ranking.md) ## Otras skills del mismo repositorio - [Competitor Traffic Report](https://skillsagentes.com/skills/openclaudia/openclaudia-skills/competitor-traffic-report.md): Genera un informe HTML autocontenible de tráfico competitivo: visitas mensuales (SimilarWeb), tráfico orgánico y Domain Rating (Ahrefs), con gráficos ranked, tendencias y tabla de datos. - [Brand Dev](https://skillsagentes.com/skills/openclaudia/openclaudia-skills/brand-dev.md): Obtiene datos de marca (nombre, descripción, logos, industria) desde la API de brand.dev y guarda los logos localmente. - [Gsc Portfolio Audit](https://skillsagentes.com/skills/openclaudia/openclaudia-skills/gsc-portfolio-audit.md): Audita TODAS las propiedades de Google Search Console a la vez: ranking por clics e impresiones con deltas, y diff de keywords por sitio (nuevas, suben, bajan, perdidas, o bien rankeadas sin clics). - [Wechat Moments](https://skillsagentes.com/skills/openclaudia/openclaudia-skills/wechat-moments.md): Clasifica y resume el feed de WeChat Moments (朋友圈) del usuario para que los eventos reales y la información genuina destaquen sobre la promoción, ponderando según cuánto le escribe el usuario a cada autor. - [Podcast Edit](https://skillsagentes.com/skills/openclaudia/openclaudia-skills/podcast-edit.md): Edita audio o video de podcast: recorta charla previa/posterior, quita muletillas, corta silencios, mejora el audio y aplica el mismo corte a una versión en video. --- Skills Agentes · [Índice de páginas en markdown](https://skillsagentes.com/sitemap.md) · [Inicio](https://skillsagentes.com/index.md)