# Business Model

> Genera un Business Model Canvas completo con los 9 bloques de construcción.

Fuente: https://skillsagentes.com/skills/phuryn/pm-skills/business-model
Markdown: https://skillsagentes.com/skills/phuryn/pm-skills/business-model.md

Repositorio: https://github.com/phuryn/pm-skills
Autor: phuryn
Licencia: MIT
Actualizado: hace 5 meses
Coste de contexto: 45 tok instalada, 1.4k tok al activarse, 1.4k tok con todos los archivos del bundle
Bundle: 1 archivo, 6 KB
Permisos que pide: ninguno declarado

## Instalación

Un skill son archivos markdown: los mismos archivos valen para cualquier agente y lo único que cambia es el directorio de destino, es decir la bandera `--agent`. Añade `-g` para instalarlo en todos los proyectos de la máquina.

```bash
# Claude Code
npx -y skills add phuryn/pm-skills --skill business-model --agent claude-code
# Cursor
npx -y skills add phuryn/pm-skills --skill business-model --agent cursor
# Codex
npx -y skills add phuryn/pm-skills --skill business-model --agent codex
# Gemini CLI
npx -y skills add phuryn/pm-skills --skill business-model --agent gemini
# Windsurf
npx -y skills add phuryn/pm-skills --skill business-model --agent windsurf
# Cline
npx -y skills add phuryn/pm-skills --skill business-model --agent cline
```

## Qué hace

- Genera un Business Model Canvas completo con los 9 bloques: socios clave, actividades clave, recursos clave, propuesta de valor, relaciones con clientes, canales, segmentos, costes e ingresos
- Comprueba la viabilidad económica del modelo (LTV > 3x CAC)
- Identifica supuestos clave y riesgos del modelo de negocio
- Compara el Business Model Canvas con Lean Canvas y Startup Canvas y explica cuándo usar cada uno

## Cuándo usarla

- Crear un modelo de negocio
- Documentar cómo una empresa crea, entrega y captura valor
- Analizar un modelo de negocio existente

## Cuándo no

- No es ideal para productos en fase muy temprana que necesitan claridad estratégica; ahí recomienda el Startup Canvas

## Qué la activa

- "Crea el Business Model Canvas de mi startup de SaaS"
- "Documenta cómo genera ingresos nuestro negocio actual"
- "Analiza el modelo de negocio de este producto"

## Archivos

- SKILL.md — 6 KB

## SKILL.md

Reproducido tal cual desde phuryn/pm-skills bajo MIT. Esta sección es el documento original y está en inglés.

# Business Model Canvas

## Metadata
- **Name**: business-model
- **Description**: Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.
- **Triggers**: business model canvas, BMC, business model, how we make money

## Instructions

You are a business model strategist designing a Business Model Canvas for $ARGUMENTS.

Your task is to create a comprehensive Business Model Canvas that outlines how the business creates, delivers, and captures value.

## Input Requirements
- Product or service description
- Target customer(s) and market
- Current business operations or assumptions
- Competitive context or industry dynamics

## Business Model Canvas Template

### Left Side: Creating Value

**1. Key Partners**
- Who are the key strategic partners and suppliers?
- What partnerships enable our business model?
- Which activities do partners handle?
- Are there joint ventures or co-creation opportunities?

**2. Key Activities**
- What key activities does the business perform?
- What processes are critical to delivering value?
- Are these activities in-house or outsourced?
- Production, problem-solving, platform/network activities?

**3. Key Resources**
- What resources are necessary to create value?
- Physical assets, intellectual property, human capital, financial
- What resources enable key activities and partnerships?
- What's the minimum viable resource set?

### Center: The Value Proposition

**4. Value Propositions**
- What value do we deliver to customers?
- Which customer problems do we solve?
- What needs are satisfied?
- What products/services address each segment?
- Quantitative (price, speed, quality) vs. qualitative (design, status)

### Right Side: Delivering Value

**5. Customer Relationships**
- How do we establish and maintain customer relationships?
- Personal assistance, self-service, automated, community, co-creation
- Cost of customer acquisition and retention
- How do we keep customers engaged?

**6. Channels**
- How do customers discover and access the value?
- Awareness: How do customers learn about us?
- Purchase: How do they buy?
- Delivery: How is value delivered?
- After-sales: How do we support customers?
- Direct vs. indirect, owned vs. partner channels

**7. Customer Segments**
- Who are the key customer segments?
- Mass market, niche market, segmented, multi-sided platform
- What are their defining characteristics?
- Distinct needs, channels, relationships, or profitability

### Bottom: Financial Viability

**8. Cost Structure**
- What are the most important costs?
- Fixed vs. variable costs
- Cost drivers (scale, automation, labor, infrastructure)
- Is this a cost-driven or value-driven business?

**9. Revenue Streams**
- How does the business make money?
- Per customer, per transaction, subscription, licensing, rents
- Pricing mechanisms (fixed, dynamic, value-based)
- Customer lifetime value and unit economics

## Output Process
1. Identify and profile customer segments
2. Define the core value proposition(s)
3. Map customer relationships and channels
4. List key activities and resources
5. Identify key partners
6. Outline cost structure
7. Define revenue streams
8. Ensure all 9 blocks align and support each other
9. Test economic viability (LTV > 3x CAC)
10. Identify key assumptions and risks

### Domain Context

**Business Model Canvas vs Lean Canvas vs Startup Canvas**:

Business Model Canvas (Strategyzer, Alexander Osterwalder) is the most widely used canvas framework. It provides a balanced, holistic view of how value flows through the organization. However, it has known limitations for product strategy:

- **No vision**: Why should your team wake up every day? BMC doesn't address motivation or aspiration.
- **No Can't/Won't test**: What stops competitors from copying you? BMC lacks a defensibility section that goes beyond listing resources.
- **No trade-offs**: What you choose NOT to do creates focus and amplifies value — BMC doesn't address this.
- **No key metrics**: How do you know the strategy is working? BMC has no metrics section.
- **Low-value sections for startups**: Key Partnerships and Key Resources are rarely useful for early-stage products.

**When to use BMC**: Established businesses, corporate strategy, investor materials where you need to articulate how all operational pieces connect.

**Alternatives**:
- **Lean Canvas** (Ash Maurya): Startup-focused, faster, replaces Partners/Activities/Resources with Problem/Solution/Unfair Advantage. Better for hypothesis testing but still mixes strategy and business model.
- **Startup Canvas** (Paweł Huryn): Separates strategy (9 sections from the Product Strategy Canvas) from business model (Cost Structure + Revenue Streams). Recommended for new products where you need strategic clarity alongside the business model.

## Notes
- The Business Model Canvas provides a holistic view of how value flows through the organization
- Each block should reinforce and support the others
- Strong business models have clear, defensible value propositions
- Financial sustainability requires revenue to exceed costs at scale
- Use this to identify opportunities for innovation and optimization

---

### Further Reading

- [Business Model Canvas Examples: Google Maps, Airbnb, Uber](https://www.productcompass.pm/p/business-model-canvas-examples)
- [Startup Canvas: Product Strategy and a Business Model for a New Product](https://www.productcompass.pm/p/startup-canvas)

## Dónde encaja

- Categoría: [Documentos](https://skillsagentes.com/categorias/documentos.md) — Lee, escribe y transforma archivos PDF, DOCX, XLSX y PPTX.
- Creador: [phuryn](https://skillsagentes.com/creators/phuryn.md) — 0 skills en el directorio
- [Todas las skills](https://skillsagentes.com/skills.md)
- [Ranking de instalaciones](https://skillsagentes.com/ranking.md)

## Otras skills del mismo repositorio

- [Shipping Artifacts](https://skillsagentes.com/skills/phuryn/pm-skills/shipping-artifacts.md): Conjunto de documentación que hace revisable una app construida con IA antes de lanzarla: arquitectura, flujos de usuario/permisos, permisos, variables/secretos y cobertura de tests, más docs condicionales.
- [Intended Vs Implemented](https://skillsagentes.com/skills/phuryn/pm-skills/intended-vs-implemented.md): Método para encontrar la brecha entre lo que un sistema debería hacer y lo que el código realmente hace, el tipo de bug que los escáneres genéricos no ven por falta de un modelo de intención.
- [Strategy Red Team](https://skillsagentes.com/skills/phuryn/pm-skills/strategy-red-team.md): Hace de red-team de un PRD, roadmap o estrategia: ataca sus supuestos críticos antes de que lo haga la realidad. Defiende y ataca cada afirmación, prioriza por impacto x probabilidad x coste y da el test más barato.
- [Swot Analysis](https://skillsagentes.com/skills/phuryn/pm-skills/swot-analysis.md): Realiza un análisis DAFO detallado (fortalezas, debilidades, oportunidades y amenazas) con recomendaciones accionables.
- [Value Proposition](https://skillsagentes.com/skills/phuryn/pm-skills/value-proposition.md): Diseña una propuesta de valor detallada con una plantilla JTBD de 6 partes (Who, Why, What before, How, What after, Alternatives) para crear o articular por qué elegir tu producto.

---

Skills Agentes · [Índice de páginas en markdown](https://skillsagentes.com/sitemap.md) · [Inicio](https://skillsagentes.com/index.md)