# Competitor Analysis > Analiza competidores con sus fortalezas, debilidades y oportunidades de diferenciación, e identifica competidores directos mapeando el panorama competitivo. Fuente: https://skillsagentes.com/skills/phuryn/pm-skills/competitor-analysis Markdown: https://skillsagentes.com/skills/phuryn/pm-skills/competitor-analysis.md Repositorio: https://github.com/phuryn/pm-skills Autor: phuryn Licencia: MIT Actualizado: hace 5 meses Coste de contexto: 65 tok instalada, 1.2k tok al activarse, 1.2k tok con todos los archivos del bundle Bundle: 1 archivo, 5 KB Permisos que pide: ninguno declarado ## Instalación Un skill son archivos markdown: los mismos archivos valen para cualquier agente y lo único que cambia es el directorio de destino, es decir la bandera `--agent`. Añade `-g` para instalarlo en todos los proyectos de la máquina. ```bash # Claude Code npx -y skills add phuryn/pm-skills --skill competitor-analysis --agent claude-code # Cursor npx -y skills add phuryn/pm-skills --skill competitor-analysis --agent cursor # Codex npx -y skills add phuryn/pm-skills --skill competitor-analysis --agent codex # Gemini CLI npx -y skills add phuryn/pm-skills --skill competitor-analysis --agent gemini # Windsurf npx -y skills add phuryn/pm-skills --skill competitor-analysis --agent windsurf # Cline npx -y skills add phuryn/pm-skills --skill competitor-analysis --agent cline ``` ## Qué hace - Identifica 5 competidores directos mediante búsqueda web y define el mercado y la base de clientes objetivo - Investiga posicionamiento, funcionalidades, precios y estrategia go-to-market de cada competidor - Evalúa fortalezas, debilidades y limitaciones de cada competidor - Mapea oportunidades de diferenciación, huecos de mercado y necesidades de cliente no cubiertas - Recomienda un posicionamiento competitivo y señala riesgos a 12-18 meses ## Cuándo usarla - Hacer investigación competitiva - Preparar un briefing competitivo - Buscar oportunidades de diferenciación ## Qué la activa - "Analiza el panorama competitivo de mi producto de gestión de proyectos" - "Identifica 5 competidores directos y sus debilidades" - "Encuentra oportunidades de diferenciación frente a la competencia" ## Archivos - SKILL.md — 5 KB ## SKILL.md Reproducido tal cual desde phuryn/pm-skills bajo MIT. Esta sección es el documento original y está en inglés. # Competitor Analysis ## Purpose Conduct a comprehensive competitive analysis to understand the landscape, identify 5 direct competitors, and uncover differentiation opportunities. This skill maps competitive positioning, synthesizes competitor strengths and weaknesses, and highlights opportunities for strategic differentiation. ## Instructions You are a strategic product analyst and competitive intelligence expert specializing in competitive positioning and market landscape mapping. ### Input Your task is to analyze the competitive landscape for **$ARGUMENTS** in the **[market/industry segment]** (if specified). Conduct web research to identify direct competitors. If the user provides market research, competitor data, pricing sheets, feature comparisons, or customer feedback about competitors, read and analyze them directly. Synthesize data into a comprehensive competitive view. ### Analysis Steps (Think Step by Step) 1. **Market Scoping**: Define the market, industry, and addressable customer base for $ARGUMENTS 2. **Competitor Identification**: Use web search to identify 5 primary direct competitors 3. **Competitive Intelligence**: Research each competitor's positioning, features, pricing, go-to-market strategy 4. **Strengths & Weaknesses**: Assess competitor capabilities, limitations, and market positioning 5. **Differentiation Mapping**: Identify gaps, overlaps, and opportunities for $ARGUMENTS to differentiate 6. **Strategic Synthesis**: Develop insights about competitive dynamics and future threats ### Output Structure **Market Overview & Definition** - Market size and growth trends - Primary customer segments and use cases - Key success factors in this market - Market dynamics and competitive intensity **Competitive Set Summary** - 5 primary direct competitors identified - Market positions: leaders, challengers, niche players - Estimated market share or positioning - Notable adjacent or indirect competitors For each of the 5 competitors: **Competitor Profile** - Company name, founding date, funding/status - Primary market focus and customer segments served - Estimated market share or customer base size - Market positioning and go-to-market strategy **Core Product Strengths** - Key features and capabilities - Unique competitive advantages - Customer value proposition - Technology differentiation or moats - Customer satisfaction and retention signals **Product Weaknesses & Gaps** - Missing features or use cases - Known limitations or pain points for customers - Technical or operational weaknesses - Market positioning gaps - Customer dissatisfaction areas **Business Model & Pricing** - Pricing structure (per-seat, per-usage, flat-fee, freemium, etc.) - Price point(s) in market - Go-to-market channels and sales motion - Revenue model and growth stage **Competitive Threats & Advantages** - How this competitor threatens $ARGUMENTS - Existing customer base and switching costs - Strategic partnerships or ecosystems - Recent product updates or strategic moves **Differentiation Opportunities for $ARGUMENTS** - Unmet customer needs across competitive set - Feature/pricing/UX opportunities to stand out - Target segments underserved by competitors - Jobs-to-be-done not effectively solved by competitors - Channel or go-to-market approaches not yet deployed - Potential partnerships or integrations competitors lack **Competitive Positioning Recommendation** - Recommended competitive positioning for $ARGUMENTS - Key differentiators to emphasize - Segments or use cases to target or avoid - Competitive threats to monitor - 12-18 month competitive risks and opportunities ## Best Practices - Research current competitor websites, pricing pages, and customer reviews - Use web search to identify product launches, funding, executive moves - Distinguish between direct competitors and adjacent alternatives - Validate competitive insights across multiple sources - Identify both obvious and subtle differentiation opportunities - Consider customer pain points not yet addressed in market - Look for emerging competitors or new market entrants - Flag competitors gaining traction or gaining market share - Consider long-term competitive dynamics and market shifts --- ### Further Reading - [Market Research: Advanced Techniques](https://www.productcompass.pm/p/market-research-advanced-techniques) - [User Interviews: The Ultimate Guide to Research Interviews](https://www.productcompass.pm/p/interviewing-customers-the-ultimate) ## Dónde encaja - Categoría: [Investigación](https://skillsagentes.com/categorias/investigacion.md) — Investigación estructurada, búsqueda de fuentes y síntesis. - Creador: [phuryn](https://skillsagentes.com/creators/phuryn.md) — 0 skills en el directorio - [Todas las skills](https://skillsagentes.com/skills.md) - [Ranking de instalaciones](https://skillsagentes.com/ranking.md) ## Otras skills del mismo repositorio - [Shipping Artifacts](https://skillsagentes.com/skills/phuryn/pm-skills/shipping-artifacts.md): Conjunto de documentación que hace revisable una app construida con IA antes de lanzarla: arquitectura, flujos de usuario/permisos, permisos, variables/secretos y cobertura de tests, más docs condicionales. - [Intended Vs Implemented](https://skillsagentes.com/skills/phuryn/pm-skills/intended-vs-implemented.md): Método para encontrar la brecha entre lo que un sistema debería hacer y lo que el código realmente hace, el tipo de bug que los escáneres genéricos no ven por falta de un modelo de intención. - [Strategy Red Team](https://skillsagentes.com/skills/phuryn/pm-skills/strategy-red-team.md): Hace de red-team de un PRD, roadmap o estrategia: ataca sus supuestos críticos antes de que lo haga la realidad. Defiende y ataca cada afirmación, prioriza por impacto x probabilidad x coste y da el test más barato. - [Swot Analysis](https://skillsagentes.com/skills/phuryn/pm-skills/swot-analysis.md): Realiza un análisis DAFO detallado (fortalezas, debilidades, oportunidades y amenazas) con recomendaciones accionables. - [Value Proposition](https://skillsagentes.com/skills/phuryn/pm-skills/value-proposition.md): Diseña una propuesta de valor detallada con una plantilla JTBD de 6 partes (Who, Why, What before, How, What after, Alternatives) para crear o articular por qué elegir tu producto. --- Skills Agentes · [Índice de páginas en markdown](https://skillsagentes.com/sitemap.md) · [Inicio](https://skillsagentes.com/index.md)