# Gtm Motions > Identifica las mejores motions de GTM y sus herramientas en 7 tipos: Inbound, Outbound, Paid Digital, Community, Partners, ABM y PLG. Úsalo para elegir canales de marketing. Fuente: https://skillsagentes.com/skills/phuryn/pm-skills/gtm-motions Markdown: https://skillsagentes.com/skills/phuryn/pm-skills/gtm-motions.md Repositorio: https://github.com/phuryn/pm-skills Autor: phuryn Licencia: MIT Actualizado: hace 5 meses Coste de contexto: 64 tok instalada, 1.9k tok al activarse, 1.9k tok con todos los archivos del bundle Bundle: 1 archivo, 7 KB Permisos que pide: ninguno declarado ## Instalación Un skill son archivos markdown: los mismos archivos valen para cualquier agente y lo único que cambia es el directorio de destino, es decir la bandera `--agent`. Añade `-g` para instalarlo en todos los proyectos de la máquina. ```bash # Claude Code npx -y skills add phuryn/pm-skills --skill gtm-motions --agent claude-code # Cursor npx -y skills add phuryn/pm-skills --skill gtm-motions --agent cursor # Codex npx -y skills add phuryn/pm-skills --skill gtm-motions --agent codex # Gemini CLI npx -y skills add phuryn/pm-skills --skill gtm-motions --agent gemini # Windsurf npx -y skills add phuryn/pm-skills --skill gtm-motions --agent windsurf # Cline npx -y skills add phuryn/pm-skills --skill gtm-motions --agent cline ``` ## Qué hace - Evalúa 7 motions de go-to-market: Inbound, Outbound, Paid Digital, Community, Partners, ABM y PLG - Recomienda herramientas específicas por motion, como LinkedIn Sales Navigator, HubSpot, Google Ads o PostHog - Puntúa cada motion del 1 al 10 según precio, ciclo de venta y capacidades del equipo - Diseña un stack de 2-4 motions con secuenciación y asignación de recursos - Genera un plan de ejecución a 90 días con hitos, herramientas, presupuesto y métricas de éxito ## Cuándo usarla - Seleccionar canales de marketing para un producto - Elegir entre estrategia inbound y outbound - Construir el stack de herramientas de GTM - Planear campañas de marketing cross-channel ## Qué la activa - "¿Qué motion de GTM encaja mejor con mi producto B2B?" - "Compara inbound vs outbound para mi startup" - "Arma mi stack de canales de adquisición" ## Archivos - SKILL.md — 7 KB ## SKILL.md Reproducido tal cual desde phuryn/pm-skills bajo MIT. Esta sección es el documento original y está en inglés. # GTM Motions ## Overview Identify and evaluate the best go-to-market motions for your product. This skill analyzes seven proven GTM approaches with specific tools and tactics to help you build a balanced acquisition strategy. ## When to Use - Selecting marketing channels for your product - Choosing between inbound vs outbound strategy - Building your GTM toolkit and tech stack - Evaluating PLG vs traditional sales motion - Planning cross-channel marketing campaigns ## The 7 GTM Motions ### 1. Inbound Marketing Attract customers through valuable content and thought leadership. - **Tools**: LinkedIn, SEMRush, Grammarly, HubSpot, Airtable - **Tactics**: Blog content, webinars, whitepapers, SEO, email nurture sequences - **Best For**: B2B SaaS, technical products, long sales cycles - **Strength**: Builds brand authority and attracts high-intent prospects - **Challenge**: Requires consistent content creation; slower to show results ### 2. Outbound Sales Proactively reach target prospects through direct engagement. - **Tools**: LinkedIn Sales Navigator, ZoomInfo, Lemlist, Apollo, Hunter - **Tactics**: Cold email campaigns, LinkedIn outreach, phone prospecting, personalized demos - **Best For**: Enterprise sales, high-value contracts, niche markets - **Strength**: Predictable pipeline generation; control over target selection - **Challenge**: Low response rates; resource-intensive; requires skilled sales team ### 3. Paid Digital Advertising Reach target audiences through paid channels with precision targeting. - **Tools**: Google Ads, Meta Ads, LinkedIn Ads, Newswire, Retargeting platforms - **Tactics**: Search ads, display advertising, social ads, video advertising, retargeting - **Best For**: Products with clear target demographics, competitive keywords - **Strength**: Fast results; scalable; measurable ROI; precise targeting - **Challenge**: Can be expensive; requires continuous optimization; competitive ### 4. Community Marketing Build engaged communities where customers help each other and spread the word. - **Tools**: Slack, Reddit, Discord, Circle, Mighty Networks, WhatsApp - **Tactics**: Community forums, user groups, events, mentorship, ambassador programs - **Best For**: Developer products, communities of practice, loyal user bases - **Strength**: Builds loyalty; organic word-of-mouth; valuable feedback; low CAC - **Challenge**: Requires active moderation; time to build critical mass ### 5. Partner Marketing Leverage partner networks to co-market and reach new audiences. - **Tools**: Miro, AWS Startups, Oracle Partners, Stripe, Shopify App Store - **Tactics**: Partner integrations, co-marketing agreements, channel partnerships, resellers - **Best For**: Complementary products, platform ecosystems, expanding market reach - **Strength**: Access to established customer bases; shared costs; credibility - **Challenge**: Partner alignment; revenue sharing; dependency on partners ### 6. Account-Based Marketing (ABM) Treat high-value accounts as individual markets with personalized campaigns. - **Tools**: Pipedrive, Hunter, Clay, 6sense, Terminus, Demandbase - **Tactics**: Personalized messaging, account-targeted content, coordinated sales/marketing - **Best For**: Enterprise deals, limited target accounts, high deal values - **Strength**: Higher conversion rates; larger deal sizes; strong sales-marketing alignment - **Challenge**: Requires detailed account research; resource intensive; not scalable to SMB ### 7. Product-Led Growth (PLG) Drive adoption through the product experience itself with minimal sales friction. - **Tools**: Hotjar, Amplitude, Sentry, PostHog, Intercom, Appcues - **Tactics**: Free trials, freemium models, in-app onboarding, self-serve demos, product analytics - **Best For**: Self-service products, SMB market, low ACV, viral potential - **Strength**: Low CAC; aligns product and growth; strong PMF signals; scalable - **Challenge**: Requires excellent product experience; lower price points; longer ROI ## How It Works ### Step 1: Understand Your Product Define product characteristics: - Price point and ACV (contract value) - Sales cycle length - Buyer type and decision-making process - Product complexity and learning curve - Target market size and concentration ### Step 2: Evaluate Market Conditions Assess your market dynamics: - Competitive intensity of your keywords/channels - Target audience location and accessibility - Budget availability for paid channels - Your team size and capabilities - Timeline to revenue generation ### Step 3: Score Each Motion Rate fit for your product (1-10 scale): - Inbound: Content creation capability, brand building timeline - Outbound: Prospect list availability, sales team capacity - Paid: Budget flexibility, target audience clarity, conversion potential - Community: Existing communities, product network effects - Partners: Complementary products, channel availability - ABM: Deal size and account concentration - PLG: Product trial-ability, pricing flexibility ### Step 4: Design Motion Stack Select and prioritize 2-4 motions to execute: - Primary motion (highest potential for your business) - Secondary motions (complementary acquisition channels) - Motion sequencing (which to start first) - Resource allocation across channels ### Step 5: Build Execution Plan Create 90-day implementation roadmap: - Quick wins and early validation - Team and tool requirements - Success metrics for each motion - Optimization and scaling strategy - Budget and resource allocation ## Input Format Use $ARGUMENTS to pass: - Product description and positioning - Target customer profile and market - Price point and sales cycle - Team size and capabilities - Budget and timeline constraints - Existing channels or data ## Output A comprehensive GTM motions analysis including: - Scoring of all 7 motions for your product - Recommended motion stack (primary and secondary) - Tool recommendations for each motion - 90-day execution plan with milestones - Resource and budget requirements - Success metrics and measurement framework - Competitive differentiation through motion choice ## Framework Based on Product Compass GTM motion analysis. Provides a systematic approach to balancing customer acquisition across multiple channels. ## Tips - Most successful products use 2-4 complementary motions - Start with your strongest motion; add complexity gradually - Paid channels fund growth while organic channels build long-term value - Revisit motion mix quarterly as company scales - Combine inbound (brand) with outbound (sales) for B2B strength - Use PLG to reduce CAC; use paid to accelerate proven channels --- ### Further Reading - [5 GTM Principles You Should Know as a PM](https://www.productcompass.pm/p/5-gtm-principles-with-frameworks-templates) - [OpenAI’s Product Leader Shares 3-Layer Distribution Framework To Win Mind & Market Share in the AI World](https://www.productcompass.pm/p/distribution-framework-ai-products) - [Product Management vs. Product Marketing vs. Product Growth 101](https://www.productcompass.pm/p/product-management-vs-product-marketing) - [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template) ## Dónde encaja - Categoría: [Marketing](https://skillsagentes.com/categorias/marketing.md) — Campañas, copy, lanzamientos y ciclos de crecimiento. - Creador: [phuryn](https://skillsagentes.com/creators/phuryn.md) — 0 skills en el directorio - [Todas las skills](https://skillsagentes.com/skills.md) - [Ranking de instalaciones](https://skillsagentes.com/ranking.md) ## Otras skills del mismo repositorio - [Shipping Artifacts](https://skillsagentes.com/skills/phuryn/pm-skills/shipping-artifacts.md): Conjunto de documentación que hace revisable una app construida con IA antes de lanzarla: arquitectura, flujos de usuario/permisos, permisos, variables/secretos y cobertura de tests, más docs condicionales. - [Intended Vs Implemented](https://skillsagentes.com/skills/phuryn/pm-skills/intended-vs-implemented.md): Método para encontrar la brecha entre lo que un sistema debería hacer y lo que el código realmente hace, el tipo de bug que los escáneres genéricos no ven por falta de un modelo de intención. - [Strategy Red Team](https://skillsagentes.com/skills/phuryn/pm-skills/strategy-red-team.md): Hace de red-team de un PRD, roadmap o estrategia: ataca sus supuestos críticos antes de que lo haga la realidad. Defiende y ataca cada afirmación, prioriza por impacto x probabilidad x coste y da el test más barato. - [Swot Analysis](https://skillsagentes.com/skills/phuryn/pm-skills/swot-analysis.md): Realiza un análisis DAFO detallado (fortalezas, debilidades, oportunidades y amenazas) con recomendaciones accionables. - [Value Proposition](https://skillsagentes.com/skills/phuryn/pm-skills/value-proposition.md): Diseña una propuesta de valor detallada con una plantilla JTBD de 6 partes (Who, Why, What before, How, What after, Alternatives) para crear o articular por qué elegir tu producto. --- Skills Agentes · [Índice de páginas en markdown](https://skillsagentes.com/sitemap.md) · [Inicio](https://skillsagentes.com/index.md)