# Interview Script

> Crea un guion de entrevista de clientes estructurado con preguntas JTBD, apertura, exploración central y cierre. Sigue los principios de The Mom Test: sin preguntas dirigidas, sin pitch.

Fuente: https://skillsagentes.com/skills/phuryn/pm-skills/interview-script
Markdown: https://skillsagentes.com/skills/phuryn/pm-skills/interview-script.md

Repositorio: https://github.com/phuryn/pm-skills
Autor: phuryn
Licencia: MIT
Actualizado: hace 5 meses
Coste de contexto: 79 tok instalada, 1.2k tok al activarse, 1.2k tok con todos los archivos del bundle
Bundle: 1 archivo, 5 KB
Permisos que pide: ninguno declarado

## Instalación

Un skill son archivos markdown: los mismos archivos valen para cualquier agente y lo único que cambia es el directorio de destino, es decir la bandera `--agent`. Añade `-g` para instalarlo en todos los proyectos de la máquina.

```bash
# Claude Code
npx -y skills add phuryn/pm-skills --skill interview-script --agent claude-code
# Cursor
npx -y skills add phuryn/pm-skills --skill interview-script --agent cursor
# Codex
npx -y skills add phuryn/pm-skills --skill interview-script --agent codex
# Gemini CLI
npx -y skills add phuryn/pm-skills --skill interview-script --agent gemini
# Windsurf
npx -y skills add phuryn/pm-skills --skill interview-script --agent windsurf
# Cline
npx -y skills add phuryn/pm-skills --skill interview-script --agent cline
```

## Qué hace

- Genera un guion de entrevista con apertura, calentamiento, exploración JTBD central y cierre
- Incluye preguntas de sondeo y técnicas para profundizar en un hilo interesante
- Aplica las reglas de The Mom Test: sin preguntas dirigidas, sin pitch, enfocado en el pasado, escuchar más que hablar
- Incluye una plantilla de toma de notas por participante (jobs clave, dolor principal, hallazgo sorpresa, etc.)

## Cuándo usarla

- Prepararse para entrevistas de usuarios
- Crear guías de entrevista
- Planear investigación de discovery

## Qué la activa

- "Crea un guion de entrevista de clientes para validar esta hipótesis"
- "Arma una plantilla de entrevista siguiendo The Mom Test"
- "Dame preguntas de sondeo para mi próxima entrevista de discovery"

## Archivos

- SKILL.md — 5 KB

## SKILL.md

Reproducido tal cual desde phuryn/pm-skills bajo MIT. Esta sección es el documento original y está en inglés.

## Customer Interview Script

Create a structured interview script that surfaces real insights, not just opinions. Follows "The Mom Test" principles — ask about their life, not your idea.

### Domain Context

Customer interviews are one source in **Stage 1 (Explore)** of continuous discovery. Other sources: stakeholder interviews, usage analytics, data analytics, surveys, market trends, SEO/SEM analysis. The PM needs direct access to users, stakeholders, engineers, and designers — "without proxies." The **Product Trio** (PM + Designer + Engineer — Teresa Torres) should work together on discovery, not just the PM alone.

### Context

You are preparing a customer interview script for research on **$ARGUMENTS**.

If the user provides files (personas, hypothesis lists, product briefs, or previous interview notes), read them first.

### Instructions

1. **Clarify research objectives**:
   - What specific questions does the team need answered?
   - What decisions will this research inform?
   - What assumptions need validation?

2. **Create the interview script** with these sections:

   ### Opening (2-3 min)
   - Introduce yourself and the purpose (learning, not selling)
   - Set expectations: "There are no right or wrong answers. We're here to learn from your experience."
   - Ask permission to record (if applicable)
   - Confirm time available

   ### Warm-Up: Context & Background (5 min)
   - "Tell me about your role and what a typical day/week looks like."
   - "How long have you been doing [activity related to the product area]?"
   - Goal: Build rapport and understand their context

   ### Core Exploration: Jobs to Be Done (15-20 min)

   **Current situation and behavior** (past tense, specific instances):
   - "Walk me through the last time you [did the thing we're exploring]. What happened?"
   - "What tools or methods did you use?"
   - "How long did it take? Who else was involved?"

   **Pain points and frustrations** (observe, don't lead):
   - "What was the hardest part about that?"
   - "If you could wave a magic wand, what would change?"
   - "What have you tried to solve this? What happened?"

   **Desired outcomes** (their words, not yours):
   - "What does 'good' look like for you in this area?"
   - "How would you know if this was working well?"

   **Willingness to pay / priority** (skin in the game):
   - "How much time/money do you currently spend on this?"
   - "Have you looked for a better solution? What did you find?"
   - "What would you give up to have this solved?"

   ### Probing Techniques
   Use these when you hit an interesting thread:
   - **"Tell me more about that"** — opens up any topic
   - **"Why?"** (asked gently, 2-3 times) — gets to root causes
   - **"Can you give me a specific example?"** — moves from opinions to facts
   - **"What happened next?"** — follows the story
   - **"How did that make you feel?"** — captures emotional intensity

   ### The Mom Test Rules
   - Ask about **their life**, not your idea
   - Ask about **the past**, not the future ("Would you use X?" is useless)
   - **Talk less, listen more** — aim for 80/20 split
   - **Never pitch** during the interview
   - Look for **strong emotions** — they signal real pain or delight
   - **Compliments are noise** — "That sounds cool!" tells you nothing

   ### Wrap-Up (3-5 min)
   - "Is there anything I didn't ask that you think is important?"
   - "Who else should I talk to about this?"
   - Thank them for their time
   - Share next steps (if any)

3. **Customize the script**: Adapt questions to the specific product area, persona, and research objectives. Add or remove sections based on the interview length available.

4. **Include a note-taking template**:
   ```
   Participant: [Name / ID]
   Date: [Date]
   Key Jobs: [What they're trying to accomplish]
   Current Solution: [What they use today]
   Biggest Pain: [Their #1 frustration]
   Desired Outcome: [What success looks like]
   Willingness to Pay: [How much they invest / would invest]
   Surprise Finding: [Something unexpected]
   Follow-up: [Next steps]
   ```

Save as markdown. Include both the script and the note-taking template.

---

### Further Reading

- [User Interviews: The Ultimate Guide to Research Interviews](https://www.productcompass.pm/p/interviewing-customers-the-ultimate)
- [Continuous Product Discovery Masterclass (CPDM)](https://www.productcompass.pm/p/cpdm) (video course)

## Dónde encaja

- Categoría: [Investigación](https://skillsagentes.com/categorias/investigacion.md) — Investigación estructurada, búsqueda de fuentes y síntesis.
- Creador: [phuryn](https://skillsagentes.com/creators/phuryn.md) — 0 skills en el directorio
- [Todas las skills](https://skillsagentes.com/skills.md)
- [Ranking de instalaciones](https://skillsagentes.com/ranking.md)

## Otras skills del mismo repositorio

- [Shipping Artifacts](https://skillsagentes.com/skills/phuryn/pm-skills/shipping-artifacts.md): Conjunto de documentación que hace revisable una app construida con IA antes de lanzarla: arquitectura, flujos de usuario/permisos, permisos, variables/secretos y cobertura de tests, más docs condicionales.
- [Intended Vs Implemented](https://skillsagentes.com/skills/phuryn/pm-skills/intended-vs-implemented.md): Método para encontrar la brecha entre lo que un sistema debería hacer y lo que el código realmente hace, el tipo de bug que los escáneres genéricos no ven por falta de un modelo de intención.
- [Strategy Red Team](https://skillsagentes.com/skills/phuryn/pm-skills/strategy-red-team.md): Hace de red-team de un PRD, roadmap o estrategia: ataca sus supuestos críticos antes de que lo haga la realidad. Defiende y ataca cada afirmación, prioriza por impacto x probabilidad x coste y da el test más barato.
- [Swot Analysis](https://skillsagentes.com/skills/phuryn/pm-skills/swot-analysis.md): Realiza un análisis DAFO detallado (fortalezas, debilidades, oportunidades y amenazas) con recomendaciones accionables.
- [Value Proposition](https://skillsagentes.com/skills/phuryn/pm-skills/value-proposition.md): Diseña una propuesta de valor detallada con una plantilla JTBD de 6 partes (Who, Why, What before, How, What after, Alternatives) para crear o articular por qué elegir tu producto.

---

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