# Lean Canvas

> Genera un Lean Canvas con problema, solución, métricas, estructura de costos, UVP, ventaja injusta, canales, segmentos e ingresos. Úsalo para probar una hipótesis de negocio.

Fuente: https://skillsagentes.com/skills/phuryn/pm-skills/lean-canvas
Markdown: https://skillsagentes.com/skills/phuryn/pm-skills/lean-canvas.md

Repositorio: https://github.com/phuryn/pm-skills
Autor: phuryn
Licencia: MIT
Actualizado: hace 5 meses
Coste de contexto: 57 tok instalada, 1.2k tok al activarse, 1.2k tok con todos los archivos del bundle
Bundle: 1 archivo, 5 KB
Permisos que pide: ninguno declarado

## Instalación

Un skill son archivos markdown: los mismos archivos valen para cualquier agente y lo único que cambia es el directorio de destino, es decir la bandera `--agent`. Añade `-g` para instalarlo en todos los proyectos de la máquina.

```bash
# Claude Code
npx -y skills add phuryn/pm-skills --skill lean-canvas --agent claude-code
# Cursor
npx -y skills add phuryn/pm-skills --skill lean-canvas --agent cursor
# Codex
npx -y skills add phuryn/pm-skills --skill lean-canvas --agent codex
# Gemini CLI
npx -y skills add phuryn/pm-skills --skill lean-canvas --agent gemini
# Windsurf
npx -y skills add phuryn/pm-skills --skill lean-canvas --agent windsurf
# Cline
npx -y skills add phuryn/pm-skills --skill lean-canvas --agent cline
```

## Qué hace

- Genera un Lean Canvas completo: problema, solución, UVP, ventaja injusta, segmentos, canales, ingresos, costos y métricas clave
- Sugiere experimentos de validación (landing page, entrevistas, MVP) para las hipótesis del canvas
- Explica las limitaciones del Lean Canvas frente al Business Model Canvas y al Startup Canvas de Paweł Huryn

## Cuándo usarla

- Explorar un lean startup canvas
- Probar una hipótesis de negocio
- Modelar una nueva iniciativa

## Cuándo no

- Se necesita claridad estratégica y un modelo de negocio completos; el archivo recomienda usar el Startup Canvas en ese caso

## Qué la activa

- "Genera un Lean Canvas para mi startup"
- "Ayúdame a modelar la hipótesis de negocio de este producto nuevo"
- "Arma el canvas de problema, solución y segmentos de mi idea"

## Archivos

- SKILL.md — 5 KB

## SKILL.md

Reproducido tal cual desde phuryn/pm-skills bajo MIT. Esta sección es el documento original y está en inglés.

# Lean Canvas

## Metadata
- **Name**: lean-canvas
- **Description**: Generate a Lean Canvas business model with detailed sections for problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue.
- **Triggers**: lean canvas, startup canvas, lean model, business hypothesis

## Instructions

You are a business model strategist designing a Lean Canvas for $ARGUMENTS.

Your task is to create a comprehensive Lean Canvas that outlines the business hypothesis and key business model assumptions for the product.

## Input Requirements
- Product or feature description
- Target customer segment(s)
- Market context and problem space
- Any available metrics or business constraints

## Lean Canvas Template

### Section 1: Product Definition

**1. Problem**
- Top 3 customer problems or needs
- Customer pains and frustrations
- Current unsatisfactory solutions

**2. Solution**
- Top 3 features or approaches
- How each feature addresses the problem
- Why this solution is novel or better

**3. Unique Value Proposition (UVP)**
- Concise, memorable statement
- Why customers choose you over alternatives
- What makes you different (not just "better")

**4. Unfair Advantage**
- What defensibility exists?
- Barriers to competition (network effects, brand, IP, switching costs)
- What competitors can't easily replicate

### Section 2: Market & Traction

**5. Customer Segments**
- Who is the target customer?
- Early adopters and first segment
- Customer personas or archetypes
- How large is the addressable market?

**6. Channels**
- How do you reach customers?
- Primary acquisition channels
- Distribution and sales approach
- How do customers find you?

**7. Revenue Streams**
- How do you make money?
- Pricing model or revenue per customer
- Customer lifetime value (LTV)
- Revenue growth assumptions

### Section 3: Economics & Validation

**8. Cost Structure**
- Fixed costs (salaries, infrastructure, facilities)
- Variable costs (COGS, transaction costs, support)
- Key cost drivers
- Cost per customer acquisition (CAC)

**9. Key Metrics**
- Activation: How do users get value quickly?
- Retention: How many users stick around?
- Revenue: How do we measure financial success?
- North Star metric for the business

## Output Process
1. Define the core problem(s) being solved
2. Outline 2-3 solution approaches
3. Craft a compelling UVP
4. Identify what creates competitive advantage
5. Target 1-2 customer segments
6. Map acquisition channels
7. Define revenue model and pricing
8. Estimate cost structure
9. Identify 3-5 critical metrics to track
10. Surface key assumptions and hypotheses
11. Suggest validation experiments (landing page, interviews, MVP)

### Domain Context

**Lean Canvas vs Business Model Canvas vs Startup Canvas**:

Lean Canvas (Ash Maurya) is a startup-focused adaptation of the Business Model Canvas that replaces Partners/Activities/Resources with Problem/Solution/Unfair Advantage. It's fast and hypothesis-driven, but has known limitations:

- **Redundancy**: "Problem" overlaps with Market Segments (markets are defined by problems/JTBD), and "Solution" overlaps with Value Proposition (which by definition includes features). This can create confusion about what goes where.
- **Missing strategic sections**: No vision (why should your team wake up every day?), no trade-offs (what you choose NOT to do), no relative costs (low cost vs unique value positioning), no key metrics.
- **Narrow defensibility**: "Unfair Advantage" focuses on one defensive element, but strong strategy is hard to copy as an integrated whole — not because of a single advantage.
- **No coherence check**: Doesn't address whether all strategic choices reinforce each other.

**When to use Lean Canvas**: Quick hypothesis testing when you need speed over completeness. Best as a brainstorming tool, not a strategy document.

**Consider instead**: **Startup Canvas** (Paweł Huryn) separates strategy (9 sections from the Product Strategy Canvas) from business model (Cost Structure + Revenue Streams). Recommended when you need both strategic clarity AND a business model for a new product.

## Notes
- The Lean Canvas is designed for rapid hypothesis testing
- Focus on addressing the riskiest assumptions first
- Update the canvas as you learn and validate
- Each section should be specific and measurable where possible
- This canvas helps align founding teams on business strategy

---

### Further Reading

- [Startup Canvas: Product Strategy and a Business Model for a New Product](https://www.productcompass.pm/p/startup-canvas)

## Dónde encaja

- Categoría: [Marketing](https://skillsagentes.com/categorias/marketing.md) — Campañas, copy, lanzamientos y ciclos de crecimiento.
- Creador: [phuryn](https://skillsagentes.com/creators/phuryn.md) — 0 skills en el directorio
- [Todas las skills](https://skillsagentes.com/skills.md)
- [Ranking de instalaciones](https://skillsagentes.com/ranking.md)

## Otras skills del mismo repositorio

- [Shipping Artifacts](https://skillsagentes.com/skills/phuryn/pm-skills/shipping-artifacts.md): Conjunto de documentación que hace revisable una app construida con IA antes de lanzarla: arquitectura, flujos de usuario/permisos, permisos, variables/secretos y cobertura de tests, más docs condicionales.
- [Intended Vs Implemented](https://skillsagentes.com/skills/phuryn/pm-skills/intended-vs-implemented.md): Método para encontrar la brecha entre lo que un sistema debería hacer y lo que el código realmente hace, el tipo de bug que los escáneres genéricos no ven por falta de un modelo de intención.
- [Strategy Red Team](https://skillsagentes.com/skills/phuryn/pm-skills/strategy-red-team.md): Hace de red-team de un PRD, roadmap o estrategia: ataca sus supuestos críticos antes de que lo haga la realidad. Defiende y ataca cada afirmación, prioriza por impacto x probabilidad x coste y da el test más barato.
- [Swot Analysis](https://skillsagentes.com/skills/phuryn/pm-skills/swot-analysis.md): Realiza un análisis DAFO detallado (fortalezas, debilidades, oportunidades y amenazas) con recomendaciones accionables.
- [Value Proposition](https://skillsagentes.com/skills/phuryn/pm-skills/value-proposition.md): Diseña una propuesta de valor detallada con una plantilla JTBD de 6 partes (Who, Why, What before, How, What after, Alternatives) para crear o articular por qué elegir tu producto.

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