# Pestle Analysis

> Realiza un análisis PESTLE que cubre factores Políticos, Económicos, Sociales, Tecnológicos, Legales y Ambientales. Úsalo para evaluar el entorno macro, hacer planificación estratégica o valorar factores externos.

Fuente: https://skillsagentes.com/skills/phuryn/pm-skills/pestle-analysis
Markdown: https://skillsagentes.com/skills/phuryn/pm-skills/pestle-analysis.md

Repositorio: https://github.com/phuryn/pm-skills
Autor: phuryn
Licencia: MIT
Actualizado: hace 5 meses
Coste de contexto: 59 tok instalada, 1.2k tok al activarse, 1.2k tok con todos los archivos del bundle
Bundle: 1 archivo, 5 KB
Permisos que pide: ninguno declarado

## Instalación

Un skill son archivos markdown: los mismos archivos valen para cualquier agente y lo único que cambia es el directorio de destino, es decir la bandera `--agent`. Añade `-g` para instalarlo en todos los proyectos de la máquina.

```bash
# Claude Code
npx -y skills add phuryn/pm-skills --skill pestle-analysis --agent claude-code
# Cursor
npx -y skills add phuryn/pm-skills --skill pestle-analysis --agent cursor
# Codex
npx -y skills add phuryn/pm-skills --skill pestle-analysis --agent codex
# Gemini CLI
npx -y skills add phuryn/pm-skills --skill pestle-analysis --agent gemini
# Windsurf
npx -y skills add phuryn/pm-skills --skill pestle-analysis --agent windsurf
# Cline
npx -y skills add phuryn/pm-skills --skill pestle-analysis --agent cline
```

## Qué hace

- Realiza un análisis PESTLE cubriendo factores Políticos, Económicos, Sociales, Tecnológicos, Legales y Ambientales
- Identifica de 3 a 5 factores relevantes por categoría y evalúa su impacto y probabilidad (alto/medio/bajo)
- Prioriza los factores por impacto x probabilidad y propone respuestas estratégicas y planes de contingencia

## Cuándo usarla

- Evaluar el entorno macro de un negocio
- Hacer planificación estratégica
- Evaluar factores externos que afectan al negocio

## Qué la activa

- "Haz un análisis PESTLE para mi entrada a este mercado"
- "¿Qué riesgos macro podrían afectar mi estrategia?"
- "Evalúa el entorno regulatorio y político de mi industria"

## Archivos

- SKILL.md — 5 KB

## SKILL.md

Reproducido tal cual desde phuryn/pm-skills bajo MIT. Esta sección es el documento original y está en inglés.

# PESTLE Analysis

## Metadata
- **Name**: pestle-analysis
- **Description**: Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing macro-environment, evaluating market entry risks, or doing strategic planning.
- **Triggers**: PESTLE analysis, macro environment, market environment, external factors analysis

## Instructions

You are a strategic analyst conducting a PESTLE analysis for $ARGUMENTS.

Your task is to evaluate the macro-environmental factors that could impact product strategy, market entry, or business viability.

## Input Requirements
- Industry and market context
- Geographic market or region(s)
- Product or business type
- Current strategic challenges or questions
- Any known regulatory or market changes

## PESTLE Analysis Framework

### 1. Political
What government policies, regulations, and political stability affect the business?

- Government policies and incentives
- Tax regulations and tariffs
- Political stability and risk
- Government spending and subsidies
- Trade agreements and regulations
- Licensing and permits required
- Government relationships and lobbying needs

### 2. Economic
What economic conditions and financial factors matter?

- Economic growth and GDP trends
- Interest rates and inflation
- Currency exchange rates
- Consumer spending and confidence
- Employment and labor costs
- Disposable income trends
- Access to financing and capital

### 3. Social
What demographic and cultural trends shape the market?

- Population demographics and trends
- Cultural attitudes and values
- Consumer lifestyle and behaviors
- Education and skills availability
- Health and wellness trends
- Social media and digital adoption
- Diversity and inclusion preferences

### 4. Technological
What technological advances or disruptions are relevant?

- Emerging technologies (AI, blockchain, cloud, etc.)
- Digital transformation trends
- Cybersecurity and data privacy requirements
- Automation and robotics
- Internet of Things (IoT) and connectivity
- Research and development capabilities
- Technology adoption rates and digital literacy

### 5. Legal
What laws, regulations, and compliance requirements apply?

- Data protection and privacy laws (GDPR, CCPA, etc.)
- Employment and labor laws
- Intellectual property and patent laws
- Consumer protection laws
- Industry-specific regulations
- Compliance costs and audit requirements
- Liability and insurance requirements

### 6. Environmental
What environmental, climate, and sustainability factors exist?

- Climate change and environmental regulations
- Carbon emissions and sustainability requirements
- Natural resource availability and scarcity
- Waste management and circular economy trends
- Renewable energy adoption
- ESG (Environmental, Social, Governance) expectations
- Green certification and eco-friendly standards

## Output Process
1. For each PESTLE category, identify 3-5 relevant factors
2. Assess impact on product/business (High, Medium, Low)
3. Assess probability or likelihood (High, Medium, Low)
4. Prioritize factors by impact x probability
5. Develop strategic responses:
   - Which factors are opportunities to leverage?
   - Which factors are threats to mitigate or avoid?
   - Which factors require compliance or adaptation?
6. Identify key metrics or leading indicators to monitor
7. Build contingency plans for high-impact factors
8. Document assumptions and unknowns requiring research

## Strategic Applications
- Market entry assessment: Is this market viable to enter?
- Risk assessment: What macro risks could derail our strategy?
- Opportunity identification: What external shifts create new possibilities?
- Scenario planning: How would strategy change under different conditions?
- Regulatory roadmap: What compliance needs must we plan for?

## Notes
- PESTLE is complementary to SWOT (macro vs. micro analysis)
- Some factors span multiple categories (e.g., regulations affect legal, political, and economic)
- Geographic and industry context matter significantly
- Trends evolve; re-assess PESTLE annually or when markets shift
- Use PESTLE early in strategy development to avoid blind spots

---

### Further Reading

- [The Product Management Frameworks Compendium + Templates](https://www.productcompass.pm/p/the-product-frameworks-compendium)

## Dónde encaja

- Categoría: [Investigación](https://skillsagentes.com/categorias/investigacion.md) — Investigación estructurada, búsqueda de fuentes y síntesis.
- Creador: [phuryn](https://skillsagentes.com/creators/phuryn.md) — 0 skills en el directorio
- [Todas las skills](https://skillsagentes.com/skills.md)
- [Ranking de instalaciones](https://skillsagentes.com/ranking.md)

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- [Intended Vs Implemented](https://skillsagentes.com/skills/phuryn/pm-skills/intended-vs-implemented.md): Método para encontrar la brecha entre lo que un sistema debería hacer y lo que el código realmente hace, el tipo de bug que los escáneres genéricos no ven por falta de un modelo de intención.
- [Strategy Red Team](https://skillsagentes.com/skills/phuryn/pm-skills/strategy-red-team.md): Hace de red-team de un PRD, roadmap o estrategia: ataca sus supuestos críticos antes de que lo haga la realidad. Defiende y ataca cada afirmación, prioriza por impacto x probabilidad x coste y da el test más barato.
- [Swot Analysis](https://skillsagentes.com/skills/phuryn/pm-skills/swot-analysis.md): Realiza un análisis DAFO detallado (fortalezas, debilidades, oportunidades y amenazas) con recomendaciones accionables.
- [Value Proposition](https://skillsagentes.com/skills/phuryn/pm-skills/value-proposition.md): Diseña una propuesta de valor detallada con una plantilla JTBD de 6 partes (Who, Why, What before, How, What after, Alternatives) para crear o articular por qué elegir tu producto.

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