# Seo Ai Search Share Of Voice

> Mide el share of voice en AI Search de un dominio frente a competidores en ChatGPT, Perplexity, Gemini, Google AI Overview y AI Mode, analizando los clusters de temas que domina cada marca.

Fuente: https://skillsagentes.com/skills/seranking/seo-skills/seo-ai-search-share-of-voice
Markdown: https://skillsagentes.com/skills/seranking/seo-skills/seo-ai-search-share-of-voice.md

Repositorio: https://github.com/seranking/seo-skills
Autor: seranking
Licencia: MIT
Actualizado: hace 4 meses
Coste de contexto: 120 tok instalada, 1.1k tok al activarse, 1.1k tok con todos los archivos del bundle
Bundle: 1 archivo, 4 KB
Permisos que pide: ninguno declarado

## Instalación

Un skill son archivos markdown: los mismos archivos valen para cualquier agente y lo único que cambia es el directorio de destino, es decir la bandera `--agent`. Añade `-g` para instalarlo en todos los proyectos de la máquina.

```bash
# Claude Code
npx -y skills add seranking/seo-skills --skill seo-ai-search-share-of-voice --agent claude-code
# Cursor
npx -y skills add seranking/seo-skills --skill seo-ai-search-share-of-voice --agent cursor
# Codex
npx -y skills add seranking/seo-skills --skill seo-ai-search-share-of-voice --agent codex
# Gemini CLI
npx -y skills add seranking/seo-skills --skill seo-ai-search-share-of-voice --agent gemini
# Windsurf
npx -y skills add seranking/seo-skills --skill seo-ai-search-share-of-voice --agent windsurf
# Cline
npx -y skills add seranking/seo-skills --skill seo-ai-search-share-of-voice --agent cline
```

## Qué hace

- Pulls the AI Overview leaderboard for a target domain's category and country using DATA_getAiOverviewLeaderboard
- Builds a heatmap comparing % share of voice across AI Overview, ChatGPT, Perplexity, Gemini and AI Mode
- Samples 20 prompts per domain via DATA_getAiPromptsByBrand/DATA_getAiPromptsByTarget where the brand appears as source or mention
- Clusters prompts by topic (pricing, tutorials, alternatives, etc.) to show which clusters each brand owns
- Generates a folder with leaderboard, heatmap, per-domain prompts, cluster files and a REPORT.md with top 5 gap-closing actions

## Cuándo usarla

- El usuario pide share of voice en AI Search o seguimiento de visibilidad en LLM
- Se solicita análisis AEO/GEO o análisis competitivo de AI Overview
- Se quiere saber qué marcas citan los LLMs en una categoría

## Qué la activa

- "Compara nuestro share of voice en ChatGPT y AI Overview contra la competencia"
- "¿Qué marcas cita Gemini en nuestra categoría?"
- "Necesito un análisis AEO de wix.com frente a sus competidores"

## Antes de instalar

- Requiere el servidor MCP de SE Ranking conectado, más el dominio y marca objetivo, competidores, país y opcionalmente los motores a analizar.

## Archivos

- SKILL.md — 4 KB

## SKILL.md

Reproducido tal cual desde seranking/seo-skills bajo MIT. Esta sección es el documento original y está en inglés.

> Example output: [examples/seo-ai-search-share-of-voice-wix-com-20260427/REPORT.md](../../examples/seo-ai-search-share-of-voice-wix-com-20260427/REPORT.md)

# AI Search Share of Voice

Compare AI-search visibility for a target brand against competitors across every major LLM engine, then analyse the topic clusters each brand owns and where gaps exist.

## Prerequisites

- SE Ranking MCP server connected.
- User provides: (a) target domain and its brand name, (b) list of competitor domains and brand names, (c) country (default: `us`), and (d) optionally, which engines to analyse (default: all supported: `ai-overview`, `chatgpt`, `perplexity`, `gemini`, `ai-mode`).

## Process

1. **Leaderboard snapshot** `DATA_getAiOverviewLeaderboard`
   - Pull the AIO leaderboard for the target domain's category in the target country.
   - Capture mention counts and share percentages per engine, per domain.

2. **Heatmap table**
   - Build a table: rows = domains (target + competitors), columns = engines, cells = % share of voice.
   - Highlight the leader per engine and the worst performer.

3. **Prompt sampling per domain** `DATA_getAiPromptsByBrand`, `DATA_getAiPromptsByTarget`
   - For each domain (target and each competitor):
     - Pull 10 ChatGPT prompts where the domain appears as a source (link mention).
     - Pull 10 ChatGPT prompts where the brand is mentioned by name.
   - Save query text and the exact sources cited so the user can validate.

4. **Topic clustering**
   - Group prompts by theme (e.g., pricing, feature comparison, tutorials, alternatives, reviews).
   - For each brand, note which clusters it dominates and which it is absent from.

5. **Gap and recommendation synthesis**
   - Identify 3 to 5 topic clusters where the target underperforms competitors despite having relevant content.
   - Recommend specific actions: new content angles, structured data additions, partnerships with frequently-cited sources, comparison pages, FAQ/How-To schema.

## Output format

Create a folder `seo-ai-search-share-of-voice-{target-slug}-{YYYYMMDD}/` with:

```
seo-ai-search-share-of-voice-{target-slug}-{YYYYMMDD}/
├── 01-leaderboard.md         # raw leaderboard per engine
├── 02-heatmap.md             # visual heatmap table
├── 03-prompts-{domain}.md    # one file per domain with 20 sampled prompts
├── 04-topic-clusters.md      # cluster membership per brand
└── REPORT.md                 # executive summary
```

`REPORT.md` follows this shape:

```markdown
# AI Search Share of Voice: {target brand} vs competitors

## Summary
- Target: {target} ({share}% across all engines)
- Leader: {leader brand} ({share}%)
- Target rank: {n} of {total}

## Heatmap

| Domain | AI Overview | ChatGPT | Perplexity | Gemini | AI Mode |
|---|---|---|---|---|---|
| {target} | {%} | {%} | {%} | {%} | {%} |
| {comp1} | ... | ... | ... | ... | ... |

## Who owns what

### {target brand}
Strong in: {cluster 1}, {cluster 2}
Absent from: {cluster 3}, {cluster 4}

### {competitor 1 brand}
...

## Topic cluster ownership

| Cluster | Leader | Share | Target position | Gap |
|---|---|---|---|---|
| Pricing | {brand} | {%} | {n} | {% behind} |
| Alternatives | {brand} | {%} | {n} | {% behind} |
| Tutorials | {brand} | {%} | {n} | {% behind} |

## Top 5 actions to close gaps
1. {action with target cluster}
2. ...
```

## Tips

- Do not hallucinate citation counts. If the API returns zero prompts for a given domain/engine, report zero, do not estimate.
- For each competitor, validate the brand-name match in the prompt text. Sometimes "Wix" appears in a sentence about "wiktionary" or a person's name. Flag ambiguous matches in the raw-prompt file.
- `base_domain` scope is the default; do not narrow to `subdomain` unless the user asks.
- Respect Data API rate limit: 10 requests per second. With 5 domains and 2 prompt queries per engine per domain, pace the loop.
- The report is not a one-time artefact. Recommend the user re-run monthly and diff results to see ranking momentum.

## Dónde encaja

- Categoría: [SEO y GEO](https://skillsagentes.com/categorias/seo-geo.md) — Keywords, auditorías on-page, datos estructurados y visibilidad en respuestas de IA.
- Creador: [seranking](https://skillsagentes.com/creators/seranking.md) — 32 skills en el directorio
- [Todas las skills](https://skillsagentes.com/skills.md)
- [Ranking de instalaciones](https://skillsagentes.com/ranking.md)

## Otras skills del mismo repositorio

- [Client Onboarding Proposal](https://skillsagentes.com/skills/seranking/seo-skills/client-onboarding-proposal.md): Construye una propuesta de onboarding de cliente basada en datos, combinando un audit SEO + búsqueda IA de SE Ranking con un análisis en Planable del rendimiento social actual del cliente.
- [Local Gmb Visibility](https://skillsagentes.com/skills/seranking/seo-skills/local-gmb-visibility.md): Combina el seguimiento de rankings por ciudad de SE Ranking con contenido social local en Planable, incluyendo publicaciones de Google Business Profile.
- [Ai Search Gaps To Social Campaign](https://skillsagentes.com/skills/seranking/seo-skills/ai-search-gaps-to-social-campaign.md): Encuentra los prompts y temas de búsqueda con IA donde una marca es invisible o pierde frente a competidores en SE Ranking, y convierte esos vacíos en una campaña social en Planable con seguimiento antes/después.
- [Site Audit To Social Distribution](https://skillsagentes.com/skills/seranking/seo-skills/site-audit-to-social-distribution.md): Detecta páginas débiles y brechas de contenido en SE Ranking, y coordina la corrección en Planable: redacta el copy reescrito para revisión y aprobación, y programa la distribución social.
- [Seo Ai Social Report](https://skillsagentes.com/skills/seranking/seo-skills/seo-ai-social-report.md): Genera un único reporte de rendimiento que une rankings SEO, visibilidad en búsquedas IA (SE Ranking) y engagement social (Planable): resumen en el chat más un informe HTML interactivo autónomo.

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