# Seo Page

> Inteligencia SEO a nivel de URL: qué keywords rankea, tráfico captado, historial de posiciones, contexto SERP y citación en AI Search, con veredicto keep/refresh/consolidate/kill.

Fuente: https://skillsagentes.com/skills/seranking/seo-skills/seo-page
Markdown: https://skillsagentes.com/skills/seranking/seo-skills/seo-page.md

Repositorio: https://github.com/seranking/seo-skills
Autor: seranking
Licencia: MIT
Actualizado: hace 4 meses
Coste de contexto: 144 tok instalada, 3.6k tok al activarse, 3.6k tok con todos los archivos del bundle
Bundle: 1 archivo, 14 KB
Permisos que pide: ninguno declarado

## Instalación

Un skill son archivos markdown: los mismos archivos valen para cualquier agente y lo único que cambia es el directorio de destino, es decir la bandera `--agent`. Añade `-g` para instalarlo en todos los proyectos de la máquina.

```bash
# Claude Code
npx -y skills add seranking/seo-skills --skill seo-page --agent claude-code
# Cursor
npx -y skills add seranking/seo-skills --skill seo-page --agent cursor
# Codex
npx -y skills add seranking/seo-skills --skill seo-page --agent codex
# Gemini CLI
npx -y skills add seranking/seo-skills --skill seo-page --agent gemini
# Windsurf
npx -y skills add seranking/seo-skills --skill seo-page --agent windsurf
# Cline
npx -y skills add seranking/seo-skills --skill seo-page --agent cline
```

## Qué hace

- Analiza una URL específica: keywords por las que rankea, tráfico capturado, historial de posición y contexto SERP
- Verifica autoridad de página (PA) y su trayectoria en 90 días
- Detecta canibalización con otras páginas del mismo dominio
- Comprueba citaciones en AI Overview (AIO) y hace un sense-check del HTML
- Produce un veredicto: KEEP, REFRESH, CONSOLIDATE o KILL con plan de acción

## Cuándo usarla

- El usuario pide "analizar esta página" o "rendimiento SEO de la página"
- El usuario pregunta qué rankea una URL o cuánto tráfico capta
- El usuario pregunta si debería refrescar una página
- El usuario proporciona una única URL para análisis

## Cuándo no

- Se necesita una auditoría de salud técnica (usar seo-technical-audit)
- Se quiere crear un artículo nuevo desde un tema (usar seo-content-brief)

## Qué la activa

- "Analiza esta página y dime qué rankea"
- "¿Debería refrescar esta URL o consolidarla con otra?"
- "¿Qué tráfico capta esta página y hay canibalización con otras del dominio?"
- "Dame el veredicto SEO de esta URL"

## Antes de instalar

- Requiere el servidor MCP de SE Ranking conectado y la herramienta WebFetch de Claude; Firecrawl y Google Search Console son opcionales pero amplían los datos.

## Archivos

- SKILL.md — 14 KB

## SKILL.md

Reproducido tal cual desde seranking/seo-skills bajo MIT. Esta sección es el documento original y está en inglés.

> Example output: [examples/seo-page-notion-keyboard-shortcuts-20260514/PAGE.md](../../examples/seo-page-notion-keyboard-shortcuts-20260514/PAGE.md)

# Page Intelligence

Show what a single URL ranks for, what traffic it captures, where its weak and strong points are, and what to do about it. The deliverable is an opinionated verdict — **KEEP**, **REFRESH**, **CONSOLIDATE**, or **KILL** — anchored in objective signals from SE Ranking's URL-level data.

## Prerequisites

- SE Ranking MCP server connected.
- Claude's `WebFetch` tool available (for the page-level HTML sense-check).
- User provides: (a) a target URL, optionally (b) target market country (default: `us`), (c) primary topical keyword (auto-inferred from `<title>` + `<h1>` if not supplied).

## Process

1. **Validate target & preflight.** See `skills/seo-firecrawl/references/preflight.md` for the canonical 3-stage preflight (credit balance, Firecrawl availability, Google APIs). Skill-specific notes:
   - Confirm the URL is fetchable; derive parent domain. If the user supplied a primary keyword, use it; otherwise infer it in step 3.
   - Estimated SE Ranking cost for this skill: ~10–15 credits typical (URL overview, ranking keywords, page authority, SERP context for top 3–5 keywords).
   - Firecrawl: optional with WebFetch fallback, ~1 Firecrawl credit if available. When available, step 6 recovers `og:*`, `twitter:*`, canonical, robots meta, JSON-LD types, and hreflang count from raw `<head>` — WebFetch returns markdown only and strips those fields. Without Firecrawl, the affected lines in `PAGE.md` emit `(skipped — Firecrawl not installed)`. Pass `--no-firecrawl` to treat Firecrawl as unavailable even when installed (credit conservation).
   - Google APIs: tier 1 (GSC available) unlocks step 4b (GSC URL performance + URL Inspection) after the page-authority step. See `skills/seo-google/references/cross-skill-integration.md` § "seo-page" for the full recipe.

2. **URL-level overview** `DATA_getUrlOverviewWorldwide`
   - Pull keyword count, organic traffic estimate, paid keyword count, paid traffic estimate, top regions.
   - Note: traffic estimates are directional — they don't replace Google Search Console.

3. **Ranking keywords** `DATA_getDomainKeywords` (use the `url` param for exact match — not `filter_url`)
   - Pull every keyword the URL ranks for in the target country, with positions.
   - Sort by traffic-weighted score: `volume × CTR-by-position` (use a standard CTR curve: 1=28%, 2=15%, 3=11%, 4=8%, 5=7%, 6=5%, 7=4%, 8=3%, 9=2%, 10=2%, 11+=1%).
   - Take the top 3–5 as the URL's "primary keywords" for SERP work in step 5.

4. **Page authority** `DATA_getPageAuthority` + `DATA_getPageAuthorityHistory`
   - Current PA score and its 12-month trajectory.
   - Flag any drop > 5 points in the last 90 days.

4b. **GSC URL performance + URL Inspection** *(only if google-api.json is present, tier ≥ 1)*
   - Replaces the directional traffic estimate from step 2 with first-party Google data for the exact URL.
   - Pull GSC search analytics for the URL (last 28 days, by query and page):
     `python3 scripts/gsc_query.py --property "{config.default_property}" --url "{target_url}" --days 28 --json`
   - Pull URL Inspection (real indexation status, canonical Google sees, last crawl date):
     `python3 scripts/gsc_inspect.py "{target_url}" --site-url "{config.default_property}" --json`
   - If the URL's domain isn't a verified GSC property: surface "GSC: {target_domain} not verified — add it in Search Console" and continue with SE Ranking data only.
   - Surface in `PAGE.md` "## Snapshot": `GSC last 28d: {clicks}/{impressions}/{ctr}% CTR / pos {position}` and `Google sees: {INDEXED|EXCLUDED} · canonical {userCanonical} → {googleCanonical} · last crawled {date}`.
   - **Feed into the verdict heuristic:** `INDEXED` + impressions > 100 + position 4–10 → harden REFRESH (clear quick-win). `EXCLUDED` (any reason) → harden KILL or CONSOLIDATE. `userCanonical ≠ googleCanonical` → flag as critical issue regardless of verdict.
   - See `skills/seo-google/references/cross-skill-integration.md` § "seo-page" for the full recipe.

5. **SERP context** `DATA_getSerpResults` and `DATA_getAiOverview`
   - For each of the 3–5 primary keywords:
     - Top 10 organic results (URL, title, snippet).
     - SERP features present (PAA, image carousel, video, shopping, etc.).
     - AIO presence and citations — is this URL cited in the AIO?

6. **HTML sense-check** `WebFetch` (always) + `mcp__firecrawl-mcp__firecrawl_scrape` (when available)
   - **WebFetch first** (free, instant): extract `<title>`, meta description, all `<h1..h6>`, lang, word count, internal-link count, image count. WebFetch returns markdown so anything in `<head>` beyond `<title>` is lost — the next bullet recovers it.
   - **Firecrawl second** (1 Firecrawl credit; pass `formats: ["rawHtml"]`) — recovers what WebFetch can't see. Pin the format to `rawHtml`; the default `html` is post-processed and silently strips canonical, hreflang, and `<script type="application/ld+json">` blocks on many sites. If those head fields come back zero on a site that obviously has them (any major SaaS homepage), you forgot the `rawHtml` flag — re-run.
     - From `metadata`: `og:title`, `og:description`, `og:image`, `twitter:card`, `viewport`, robots meta, canonical URL.
     - From the returned `rawHtml`: every `<script type="application/ld+json">` block. Parse each as JSON, list detected `@type`s (Article, BreadcrumbList, Organization, Product, etc.). Note any block that fails to parse.
     - hreflang: count `<link rel="alternate" hreflang="…">` occurrences in `rawHtml`.
   - **If Firecrawl unavailable:** the WebFetch portion still runs; populate Page basics' OG / Twitter / canonical / robots / JSON-LD / hreflang lines as `(skipped — Firecrawl not installed)`. Don't infer from markdown.
   - **Sense-check:** does the page actually talk about its top-ranking keyword in title and H1? If a page ranks for keywords it doesn't address textually, that's a strong consolidation signal.

7. **Domain context** `DATA_getDomainOverviewWorldwide` (parent domain)
   - Light-weight: parent DA, total keywords, total traffic. Used to contextualise the page's PA against its domain.

8. **Cannibalization check** `DATA_getDomainPages`
   - Pull the parent domain's pages ranked by organic traffic. Cap at the top 50 — that's where the cannibalization risk concentrates.
   - For the candidate URL's top-3 traffic-weighted keywords (from step 3), scan the peer-page list: does any other URL on the same domain rank in the top 20 for any of those keywords?
   - **Cannibalization signal:** any peer URL ranking ≤ 20 for the candidate's top-3 keywords. Record peer URL, keyword, peer position vs candidate position, peer traffic.
   - **Cheaper than the old approach.** Previous versions cross-checked via `DATA_getDomainKeywords` on the parent domain — that endpoint can return tens of thousands of rows on large sites and is unnecessarily heavy for this question. `DATA_getDomainPages` ranked by traffic surfaces the high-impact peers directly.
   - If no peer URL competes, this signal is "no cannibalization detected" — pass through to step 9.

9. **Synthesise verdict**
   - Apply the verdict heuristic (see Tips) to produce KEEP / REFRESH / CONSOLIDATE / KILL.
   - For REFRESH, identify the top 3 specific changes (e.g., "add an H2 on 'alternatives' which 7 of 10 SERP winners use").
   - Write `PAGE.md` (output spec below).

## Output format

Create a folder `seo-page-{target-slug}-{YYYYMMDD}/` with:

```
seo-page-{target-slug}-{YYYYMMDD}/
├── PAGE.md                       (synthesised verdict + plan — primary deliverable)
├── keywords.csv                  (full keyword list with positions — load-bearing CSV the auditor walks through row-by-row)
├── 04-serp-context.md            (top 10 + AIO for top 3–5 keywords — load-bearing reference for SERP-driven REFRESH discussions)
└── evidence/
    ├── 01-url-overview.md        (raw DATA_getUrlOverviewWorldwide)
    ├── 02-keywords.md             (raw DATA_getDomainKeywords filtered)
    ├── 03-authority.md            (PA + history)
    ├── 05-page-snapshot.md        (HTML extracts)
    └── 06-cannibalization.md      (peer pages on the same domain competing for the top-3 keywords)
```

Top-level: `PAGE.md` + `keywords.csv` + `04-serp-context.md`. The other step files preserve raw API/HTML extracts in `evidence/` for reproducibility — auditors lean on the CSV and SERP context, not the per-call dumps.

`PAGE.md` follows this shape:

```markdown
# Page Intelligence: {URL}

> Snapshot dated {YYYY-MM-DD} · Country: {country} · Primary keyword: {keyword}

## Snapshot
- Ranking keywords: {n}
- Estimated monthly organic traffic: {n}
- Page authority: {PA} ({↑/↓ trajectory over 90 days})
- Primary topic: {topic}
- AIO citations: {n} of {checked} primary-keyword AIOs cite this URL
- GSC last 28d: {clicks} clicks / {impressions} impressions / {ctr}% CTR / avg position {n}  *(or `not configured` / `property not verified`)*
- Google sees: {INDEXED|EXCLUDED|...} · canonical {userCanonical} {→ googleCanonical if differ} · last crawled {YYYY-MM-DD}

## Page basics
- `<title>`: {value}
- meta description: {value | absent}
- `og:title`: {value | absent | skipped — Firecrawl required}
- `og:description`: {value | absent | skipped}
- `og:image`: {url | absent | skipped}
- `twitter:card`: {summary | summary_large_image | absent | skipped}
- `<link rel="canonical">`: {URL | self-referential | absent | skipped}
- meta robots: {index,follow | noindex,nofollow | absent | skipped}
- JSON-LD types detected: {Article, BreadcrumbList, Organization | none | skipped}
- hreflang variants: {n | skipped}

## What this page wins
- {keyword} — position {n}, ~{volume} monthly searches, ~{traffic} monthly clicks.
- ... (top 3–5)

## Almost-wins (page-2 refresh opportunities)
- {keyword} — position {n}, ~{volume} monthly searches. The top 3 SERP winners all do {pattern} that this page doesn't.
- ... (top 3 examples)

## What this page misses
- {keyword} — competitors {comp1}, {comp2} rank in top 5; this page is absent.
- ...

## Same-domain cannibalization
- {peer URL} — ranks position {n} for "{keyword}" (candidate ranks position {m}). Peer estimated traffic: {n}/mo.
- ... (only list rows where a peer URL ranks ≤ 20 for one of the candidate's top-3 keywords; if none, write "No same-domain cannibalization detected on top-3 keywords.")

## AI Search angle
- {n} of {checked} AIO queries on the URL's keywords cite this page.
- The AIOs that DON'T cite this page tend to cite {pattern} (e.g., comparison tables, step-by-step how-tos).
- Recommended GEO move: {one specific change}.

## Verdict: {KEEP | REFRESH | CONSOLIDATE | KILL}

Reasoning: {1–2 sentences anchored in objective signals from above}.

### If REFRESH — top 3 changes
1. {Specific change}
2. {Specific change}
3. {Specific change}

## Raw data
- keywords.csv — full enriched ranking-keyword list
- 04-serp-context.md — per-keyword SERP top-10 with AIO
- evidence/05-page-snapshot.md — HTML extracts
```

`keywords.csv` columns: `keyword,volume,kd,position,intent,traffic_estimate,url`

## Tips

- Respect SE Ranking Data API rate limit: 10 requests per second. The 3–5 SERP queries in step 5 should be paced sequentially.
- Call `DATA_getCreditBalance` before running. ~10–15 credits is typical for one URL.
- Verdict heuristic:
  - **KEEP**: PA stable or up; traffic stable or up; top 3 keywords held in their positions; AIO citations present where AIO appears.
  - **REFRESH**: any of (PA dropped >5 in 90 days; traffic dropped >20%; a top-3 keyword fell to position 11+; AIO citations missing while competitors get cited). **Hardens** when GSC data (step 4b) shows `INDEXED` + impressions > 100 + average position 4–10 (clear quick-win territory).
  - **CONSOLIDATE**: cannibalization detected (step 8) — a peer URL on the same domain ranks ≤ 20 for one or more of the candidate's top-3 keywords. CONSOLIDATE harden when the peer outranks the candidate AND captures higher traffic; otherwise CONSOLIDATE recommendation is "merge into the candidate" rather than "kill the candidate."
  - **KILL**: PA <10 AND traffic <50/mo AND no top-10 keyword AND no internal links pointing to it. **Hardens** when JSON-LD schema is also absent (Firecrawl detected zero blocks) — the page has no signals for any crawler, organic or AI. **Also hardens** when URL Inspection (step 4b) returns `EXCLUDED` for any reason.
  - **GSC canonical mismatch (any verdict):** if step 4b detects `userCanonical ≠ googleCanonical`, flag this as a critical issue in `PAGE.md` regardless of the verdict — it points at indexing instability that the verdict on its own can't resolve.
- Don't invent reasons. Anchor every claim in `PAGE.md` to a number from the raw data files.
- When between KEEP and REFRESH, default to REFRESH — small refreshes compound.
- The `keywords.csv` is the auditable trail. If a stakeholder questions the verdict, walk them through the CSV row by row.
- For pages with very low data (new pages, <5 ranking keywords), the verdict is unreliable. Flag as "insufficient data — re-run after 60 days" rather than forcing a verdict.
- **`DATA_getPageAuthorityHistory` all-zeros caveat:** if the endpoint returns `inlink_rank: 0` (or equivalent) for every date in the history window, treat as "insufficient history" — don't claim a drop or recommend REFRESH based on it. Often happens for very high-authority pages where the metric is saturated, or for URLs that haven't accumulated enough longitudinal data. Cross-check with `DATA_getPageAuthority` (current value) — if current PA is meaningful but history is flat-zero, flag the gap explicitly in `PAGE.md` rather than synthesising a trajectory.

## Dónde encaja

- Categoría: [SEO y GEO](https://skillsagentes.com/categorias/seo-geo.md) — Keywords, auditorías on-page, datos estructurados y visibilidad en respuestas de IA.
- Creador: [seranking](https://skillsagentes.com/creators/seranking.md) — 32 skills en el directorio
- [Todas las skills](https://skillsagentes.com/skills.md)
- [Ranking de instalaciones](https://skillsagentes.com/ranking.md)

## Otras skills del mismo repositorio

- [Client Onboarding Proposal](https://skillsagentes.com/skills/seranking/seo-skills/client-onboarding-proposal.md): Construye una propuesta de onboarding de cliente basada en datos, combinando un audit SEO + búsqueda IA de SE Ranking con un análisis en Planable del rendimiento social actual del cliente.
- [Local Gmb Visibility](https://skillsagentes.com/skills/seranking/seo-skills/local-gmb-visibility.md): Combina el seguimiento de rankings por ciudad de SE Ranking con contenido social local en Planable, incluyendo publicaciones de Google Business Profile.
- [Ai Search Gaps To Social Campaign](https://skillsagentes.com/skills/seranking/seo-skills/ai-search-gaps-to-social-campaign.md): Encuentra los prompts y temas de búsqueda con IA donde una marca es invisible o pierde frente a competidores en SE Ranking, y convierte esos vacíos en una campaña social en Planable con seguimiento antes/después.
- [Site Audit To Social Distribution](https://skillsagentes.com/skills/seranking/seo-skills/site-audit-to-social-distribution.md): Detecta páginas débiles y brechas de contenido en SE Ranking, y coordina la corrección en Planable: redacta el copy reescrito para revisión y aprobación, y programa la distribución social.
- [Seo Ai Social Report](https://skillsagentes.com/skills/seranking/seo-skills/seo-ai-social-report.md): Genera un único reporte de rendimiento que une rankings SEO, visibilidad en búsquedas IA (SE Ranking) y engagement social (Planable): resumen en el chat más un informe HTML interactivo autónomo.

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